ABAID ULLAH ROLL # 426

INTERNET
MARKETING
&
IT’S EFFECT ON
BUSINESS
WHAT IS INTERNET MARKETING ?

o INTERNET MARKETING IS THE MARKETING OF

PRODUCTS OR SERVICES OVER THE INTERNET & IT
TIES TOGETHER CREATIVE AND TECHNICAL
ASPECTS OF INTERNET, INCLUDING DESIGN
DEVELOPMENT, ADVERTISING AND SALE.

o IT IS SIMPLY DEFINED AS “THE APPLICATION OF

THE INTERNET & RELATED DIGITAL TECHNOLOGIES
TO ACHIEVE MARKETING OBJECTIVES”.
HOW INTERNET MARKETING WORKS:
o INTERNET MARKETING INVOLVES THE USE OF
SOCIAL NETWORK SUCH AS FACEBOOK AND
TWITTER WHICH PROVIDE ADVERTISERS WITH
INFORMATION ABOUT THE LIKES AND DISLIKES OF
THEIR CONSUMERS. THIS TECHNIQUE IS CRUCIAL,
AS IT PROVIDES THE BUSINESS WITH A “ TARGET
AUDIENCE”.

o INTERNET MARKETING’S APPARENT PURPOSE IS TO

SELL GOODS AND SERVICES, OR ADVERTISING OVER
THE INTERNET
TYPES OF ONLINE MARKETING
ARE:
GMAIL
MARKETING

VIRAL
MARKETING BLOGGING

INTERNET
MARKETING
SOCIAL
MEDIA PPC
MARKETING

DIGITAL
MARKETING
EMAIL MARKETING:
o EMAIL MARKETING IS PROMOTING
PRODUCTS THROUGH THE USE OF
EMAIL
o IT USUALLY INVOLVES USING EMAIL
TO SEND ADS, REQUEST BUSINESS OR
SOLICIT SALES OR DONATIONS & IT IS
MEANT TO BUILT LOYALTY, TRUST &
BRAND NAME.
o THE EMAILS SHOULD BE PACKED
WITH FREE VALUE AND THEY SHOULD
MOVE PEOPLE TO BUY WHAT YOU’RE
TRYING TO SELL.
BLOGGING:
o YET ANOTHER BUT IMPORTANT AND CRUCIAL
MARKETING TREND THAT HAS BROUGHT A HUGE
ABERRATION IN OUR SOCIETY.
o A BLOG IS A DISCUSSION OR INFORMATIONAL
SITE PUBLISHED ON THE WORLD WIDE WEB
CONSISTING OF DISCRETE ENTRIES TYPICALLY
DISPLAYED IN REVERSE CHRONOLOGICAL ORDER.
o BUSINESSES, COMPANIES USE BLOGGING
SYSTEM FOR HUGE PROMOTION.
PAY PER CLICK MARKETING:
o YOU HAVE TO PAY FOR PPC ADS.
o YOU TARGET CERTAIN WORDS AND THEN
WHEN THOSE WORDS ARE SEARCHED FOR ON
A SEARCH ENGINE SUCH AS GOOGLE, YOUR AD
WILL APPEAR.
o ESSENTIALLY IT’S A WAY OF BUYING VISITS TO
YOUR SITES RATHER THEN ATTEMPTING TO
EARN THOSE VISITS ORGANICALLY. SEARCH
ENGINE ADVERTISING IS ONE OF THE MOST
POPULAR FORM OF PPC.
DIGITAL MARKETING:
o WITH REGARD TO INTERNET, THIS IS THE
PROMOTING OF BRANDS USING ALL FORM
OF ONLINE DIGITAL ADVERTISING CHANNELS
TO REACH CONSUMERS.
o THIS INCLUDES VIDEO CHANNELS, INTERNET
RADIO, MOBILE PHONES, DISPLAY OR
BANNER ADS, DIGITAL OUTDOORS, AND ANY
OTHER FORM OF DIGITAL MEDIA.
ADVANTAGES OF ONLINE MARKETING:

o ONE TO ONE APPROACH

o DIFFERENT CONTENT BY CHOICE
o ELIMINATION OF GEOGRAPHIC MARKETING
o COST EFFECTIVE
o GLOBAL BUSINESS
o 24 HOURS/7 DAYS AVAILABILITY
o CONVENIENCE
DISADVANTAGES:

o ILLEGAL AND UNETHICAL PRACTICES

o PHYSICAL DEMONSTRATION AND NEEDS TO BE TANGIBLE
o TRANSPARENCY
o COST OF HARDWARE
CONCLUSION:

WE CANNOT DENY HOW BIG OF AN IMPACT SOCIAL MEDIA HAS ON

OUR LIVES NOW, NOT ONLY ON PEOPLE, ALSO ON BUSINESS. IT HAS
OPENED THE WHOLE NEW DOOR TO THE BUSINESS WORLD AND
GIVEN THEM A BIG OPPORTUNITY TO INTERACT AND ATTRACT A
LARGER AMOUNT OF CUSTOMERS. IT’S GIVEN US A NEW AND FASTER
WAY OF COMMUNICATION BY EXCHANGING PICTURES, STORIES,
NEWS, BLOGS, ONLINE DISCUSSIONS, ETC.