Go Solar Pvt. Ltd.

Inspired by Nature | Powered by Sun

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 Inspired by nature | Powered by sun |We want to be
global leaders of solar cooking

To become one of the best in renewable energy

powered cooking technology in India by 2025.

Team Details

Manas Senapati Snehal Singh Abhinav

Dev Choudhury Rahul Sachdeva
Head-Sales & Head-HR & Head-Customer
Head-Technology Head-Finance
Marketing Admin Service

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Team Structure
Chief Marketing Officer
1 – Sales Head – Homes
1 – Sales Head – Enterprise
Chief HR Officer
1 – Distribution Head
4 – Marketing Managers 1 – HR Manager
23 – Sales Representatives 1 – Admin Officer
01 1 – Distribution Manager 03 05

Sales,
Customer
Technology Distributio
HR Service &
& n Finance
Public
Deployment & & Admin
Relations
Marketing

Chief Technology 02 Chief Finance 04 Chief – Customer

Officer Officer Service
4 – Engg. Hd. 2 - Accountants 1 – PR Manager
1 – Deployment Hd. 2 – CS Managers
15 – Engg. Agents 5 – Customer Service Executives
15 – Deployment Agents

• HOD – 5 75 member
• Managers – 8 highly enthusiastic & goal
• Executives - 58 oriented Organization
Go Solar Pvt. Ltd.

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Need for Solar Cooking

• 54% Indian households use firewood, cow dung as cooking fuel.

• Only 31% rural households uses LPG for cooking

• 84% households feel LPG is costly (40% hike last year)

• Unaffordable for rural households since suspension of LPG subsidies in May’20.

• In rural India, 95% energy consumed for cooking only

• Exposure to indoor pollution due to burning of solid fuels (11 lac deaths pa.)

• Threat of deforestation in rural india sue to use of wood for cooking

Hence the urgent need to harness Solar Energy

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 Solar Cookers – Life with Renewable Energy

• India receives 5 – 7 kWh/Sq mtr of solar energy • Solar Energy is free & Limitless
• 300 – 330 days of sunlight per year • Limited reserves of fossil fuel
• 60% agrarian-based population • No air pollution, CO2 emissions

Environmen
Geography t
• Boiled water saves from illness • One time vs repeat LPG purchase
• Can sterilize cooking dishes •
on

Homes: 68% annual savings

Savings
riti

• Nutrition packed within food as • Savings from health hazards due

t
Nu

it does not burn away. to heat, gas & pollution

• Savings can be used to better
standard of living

Go Solar Pvt. Ltd.

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 Solar Cookers – cntd…

Principle Types
• Passive solar devices
• Direct Type
• Sunlight converted to heat energy for
• Parabolic solar cooker
cooking
• In-direct Type
• Utilize principles of reflection,
• Solar box cooker
concentration, absorption & green house
• Advance Type
effect to convert sunlight to heat energy
• Multi reflector solar cooker
• Clean cooking technology

Direct Type In-direct Type Advance Type

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Product
Service Details

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 Solar Box Cooker
Description Target Customers
• Most common, inexpensive & easy to build
• Urban : Nuclear families
• Employs greenhouse effect
• Rural : Medium sized families
• Typical model : 60 x 60 x 20 cm
• Targeted at families of 4-6 members
• Reach temperature up to 140- 150 ⁰C
• Low to medium income group
• Advantage of slow, even cooking of large
quantities

Usage Price

• Cooking time: 2 – 3 hours for a family of 4 • 4 Pot Solar Box : Rs. 3500
• Advantage of slow, even cooking of large • 6 Pot Solar Box : Rs. 5500
quantities of food • 8 pot Solar Box : Rs. 7500
• Small sized, easy to move solar box

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 Parabolic Solar Cooker
Description Target Customers

• Developed by National Physical Lab-India in 1955 • Homes : Joint/large families

• Optimum for small families • Enterprises: Small eateries, tea stalls,
• Focus of solar energy to a very small space community halls, etc
• Uses parabolic shapes to attain 450 ⁰C • Low to medium income group

Usage Price

• Balcony installation for apartment dwellers

• Roof top installation for shop units • 20 KG capacity : Rs.7800
• Cooking time : 25 – 60 minutes • 40 KG capacity : Rs. 10800
• Roasting, baking, grilling, boiling made fast & easy

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 Multi Panel Solar Cooker
Description Target Customers

• Targeted at temples, boiler plants & hotels

• Enterprises: temples, boilers, tanneries,
• Used for heating water, steam cooking, boiling oil
hotels, saree and cloth manufacturers, etc
• Focus of solar energy to a very small space
• Uses parabolic shapes to attain 450 ⁰C

Usage Price

• Cooking capacity: upto 50,000 persons per day

• Saves a lot of firewood and cooking fuel
• When not cooking, system can be used for heating • Price starts from Rs. 2.5 lacs

purpose • Case to case basis price to be ascertained

• Cooking at slower & lower temperatures, hence
preserves all food nutrition.

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Market & Sales

Strategy
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Present Target Market & Customers
• 1.1 Cr households across Eastarn India (8.5Cr. Population)

• 1000 temples, gurudwaras and other religious establishments

• 10000 Rural and Urban community groups and associations (RWAs,

Panchayat Offices)

• Mid-Day schools (5000 units)

Odisha
9% Uttar Pradesh
31%

West Bengal
19%

Chattisgarh
5%

Madhya Pradesh Bihar

14% 18%
Jharkhand
6%
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 Marketing Strategy
• Understanding the customers through Buyer Personas both for Homes & Enterprises segments.
• 2 pronged marketing strategy:
• Pull through own assets like mobile applications & company website
• Push promotions through Digital (SEO, SMM, Influencers, etc) Traditional modes like ATL & BTL
• Consistent Email marketing plan execution:
• Required to target large enterprises like Hotels, Boiler plants, Temples, etc
• Generate leads through e-mailers & direct them to our mobile application or website for trials
• Execute consistent Social media strategy:
• This will build community around the business
• Essential for Homes business vertical
• Execute Digital campaigns through Search Engine Optimization & Content marketing.
• Run paid social media advertisements
• Run paid search engine advertisements

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 Sales & Distribution Strategy
Sales
• Multi – pronged sales strategy:
• Direct Sales
• Sales through Retail channel
• Online Lead conversion
• Own customer farming
• Separate Funnel creation & tracking for
both Homes & Enterprises.
• Product & channel training regularly done
• Consistent sales schemes and incentives
Distribution
• Well-knit vertical with Sales team to deliver
• Products for demo
• Responsible for acquiring and storage of
products & other hardware
• Post-sales product delivery
• Channel – product & material
distribution
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Financials

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Profit & Loss Statement | Fund Raising
Intend to raise 5 Cr. Funds at 10% equity stake of the Organization
Profit & Loss Account for Go Solar Solutions Pvt. Ltd.
Amount % share compared to previous
Item
2018 - 19 2019 - 20 2020 - 21 year
INCOME
Sales 69,50,000 93,50,000 1,35,57,500 45%
Services 34,50,000 63,00,000 1,24,74,000 98%
Bank Interest 59,000 63,000 75,000 19%
Gross Profit 1,04,59,000 1,57,13,000 2,61,06,500 66%
EXPENSES
Wages 2,23,500 2,90,550 3,77,715 30%
Payroll Expenses 1,05,000 1,15,500 1,27,050 10%
Bad Debt 98,200 78,560 62,848 -20%
Outside Services 42,000 50,400 60,480 20%
Suppliers 73,000 66,150 60,858 -8%
Maintenance 69,040 96,565 1,35,191 40%
Advertising & Promotions 1,54,000 1,37,500 1,99,375 45%
Travel 25,000 42,500 72,250 70%
Accounting & Legal 45,000 82,500 1,20,450 46%
Rent 91,470 1,09,760 1,19,800 9%
Taxes 1,80,400 2,36,890 2,46,790 4%
Insurance 14,200 21,600 27,890 29%
Loan Interest 12,400 15,240 18,976 25%
Offi ce Expenses 11,200 22,100 31,000 40%
Depreciation 36,400 54,600 67,800 24%
Total Expenses 11,80,810 14,20,415 17,28,473 22%
Profit/Loss 92,78,190 1,42,92,585 2,43,78,027 71%

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 Reference links:

https://www.fortunebusinessinsights.com/solar-cooker-market-104951
https://solarcookers.sharepoint.com/Programs/Forms/AllItems.aspx?id=%2FPrograms%2FProgram%2FImpact%20Data%20and%2
0relevant%20studies%2FEconomic%20impact%20summaries%208%202021%2Epdf&parent=%2FPrograms%2FProgram%2FImpact
%20Data%20and%20relevant%20studies&p=true&ga=1
https://www.ecoideaz.com/expert-corner/solar-cooking-in-
india#:~:text=Another%20economic%20benefit%20is%20that%20solar%20cooking%20has,the%20manufacture%20and%20distribu
tion%20of%20energy-efficient%20solar%20cookers.
https://www.censusindia2011.com/uttar-pradesh-
population.html#:~:text=Uttar%20Pradesh%20Urban%20%26%20Rural%20Population%20Out%20of,Rural%20area%20List%20of%
20Districts%20in%20Uttar%20Pradesh
https://www.slideshare.net/energyalternativesindia/solar-business-opportunities-inindiaavaluechainperspectiveeai-1
https://www.solargraf.com/solar-marketing-strategies/
https://arsglasstech.com/blog/solar-cooking-systems/
https://www.sunshineonmyshoulder.com/5-benefits-of-solar-cooking/

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