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    LuCiFeR Gaming
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    This document discusses different types of brand names including eponymous names derived from a person, place or thing; descriptive names that describe what the brand does; acronymic names formed from initials; suggestive or associative names that suggest qualities of the brand; and mixed names that combine different naming strategies. It also mentions how brands can develop characters to represent the brand.

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    This document discusses different types of brand names including eponymous names derived from a person, place or thing; descriptive names that describe what the brand does; acronymic names formed from initials; suggestive or associative names that suggest qualities of the brand; and mixed names that combine different naming strategies. It also mentions how brands can develop characters to represent the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views44 pages

    Logos

    Uploaded by

    LuCiFeR Gaming
    This document discusses different types of brand names including eponymous names derived from a person, place or thing; descriptive names that describe what the brand does; acronymic names formed from initials; suggestive or associative names that suggest qualities of the brand; and mixed names that combine different naming strategies. It also mentions how brands can develop characters to represent the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 44

    Brand Name

    Brand Logo and


    Brand Characters
    The Law of a Name
    22 Immutable Laws of
    Branding
    By
    Al-Reis
    Eponymous
    Person
    Place
    Thing
    Descriptive
    What the Brand
    DOES
    Acronymic
    KFC
    GE
    MCB
    Suggestive/ Associative

    Kleenex
    Associative
    Red Bull
    NIKE
    Mix
    Descriptive + Functional
    Personal + Associative
    Word + Numbers
    Brand Characters
    Louie mortin ad.mp4
    LOGOs

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