Persuasive Presentation Rubric

Levels of Achievement

Criteria Exemplary Proficient Marginal Unacceptable Score

Content An abundance of Sufficient information There is a Thesis is not 2

Marks

material clearly that relates to thesis; great deal of clear;

related to thesis; many good points made information information

points are clearly but there is an uneven that is not included that

made and all balance and little clearly does not

evidence supports variation connected to support thesis

thesis the thesis in any way

Organization Has a natural flair for Demonstrates an Struggles with Does not 2
Marks

public speaking and awareness of the nature the nature of present his/her

persuasive speeches, of persuasive speeches. persuasive information in

especially with Reproduces most of the speeches, the form of a

regards to structure conventions in their own Tends to give persuasive

and flow speech. a descriptive speech. Instead,

talk for most student gives a

of the speech descriptive talk

throughout.

Logical Structure of speech is Sequence of ideas is Logical There is no 2

 marks

Development very clear, conveying logical and is followed possession of logical

a strong sense of easily ideas is sequence of

purpose and articulate evident at ideas in the

design times speech

precise meaning. meaning. evident. vocabulary

Some that they
sentences cannot focus
are on the ideas
incomplete / presented.
halting,
and/or
vocabulary
is somewhat
limited or
inappropriat
e.

Style Uses a range of Selects a number of Uses a bare No rhetorical 2

mark
s

rhetorical devices in rhetorical devices. minimum of devices are

a

creative and original Begins to experiment rhetorical evident.

way. Demonstrates with new language and devices and Different

a

definite concepts taught in the one or two sources of

 experimentation class. Attempts to use a sources of information
with are

new language and range of different information. not used.

concepts taught in sources of information.

the

class. Different

sources of

information are used

fluently in the
speech

Delivery Speaks clearly Speaks with clarity Speaks with Speech is not 2
with confidence to the target clarity clear and tone mark
and has audience. Tone of sporadically is neutral s
voice demonstrates and tone
„presence‟. some attempts to remains
Persuasiveness is be persuasive neutral for
not a problem for the most
this student, Maintains eye part
Maintains eye contact regularly. Maintains no
contact Student is aware of Maintains eye contact
consistently and importance of body very little with the
uses body language although eye contact target
language h/she struggles with audience
effectively to it
create interest and
persuade

Motivation Attention Motivational Motivation Does not 5

al Step sequence followed al possess marks
Sequence (introductio to a large extent sequence any idea
for n) partially of
persuasion followed motivation
 al
- Related to sequence
audience

- Credibil
ity
establishe
d
Need Step

-Problem
 demonstrated 20

-Ramifications given

Satisfaction Step

-Solution described
and explained

-Need and solution

logically connected

Visualization Step

-Hypothetical
positive results

Action Step

-Summarized

-Ended with impact

Credibility Uses drafting and Submits sufficient Submits little Submits no

other strategies very evidence of preparation evidence of evidence of
successfully in for persuasive speeches preparation for preparation for
preparation for persuasive persuasive
persuasive speeches speeches speeches
TOTA
L=
20
mark
s