MARKETING

Diogo Morales n°9 David Anim n°

WHAT IS MARKETING?
Marketing is a very broad concept. Contrary to what many people think, marketing is not just
about selling, nor just advertising.
Marketing is a set of activities that aims to understand and meet customer needs. In the
Marketing area, the term “customer” is preferred to the terms consumer, buyer or user.
MARKETING OBJECTIVES:
▪ 1° Sell More
▪ 2° Customer loyalty
▪ 3° Increase visibility
▪ 4° Manage a brand
▪ 5° Build good relationships
▪ 6° Educate the market
MARKETING AND ADVERTISING
▪ Advertising is one of the foundations of marketing and is part of promotion.
She is responsible for publicizing the company and the products to the consuming public and
encouraging them to buy. And that can happen on the part of advertisements on TV,
radio,outdoors, social networks, etc.
PILLARS OF MARKETING
TACTICS
▪ PRICE- The price of a product may appear to be just a number. If you choose to have the
cheapest price on the market, this decision influences the public’s perception of your product
and the purchase decision.
▪ DISTRIBUTION- After all, the places where the products are sold determine how the
consumer will have access to them and influence their purchase decision. If access is difficult,
if the store is far from home or takes too long to deliver, he may give up on the purchase.
Therefore, you should think of a distribution that reaches your target audience, in the most
efficient way possible.
PILLARS OF MARKETING
TACTICS
▪ PROMOTION- The promotion encompasses all communication actions, which make the
connection between the brand and consumers and arouse interest in the product. Like for
example : publicity; public relations;direct marketing; digital marketing; merchandising;
among others.
▪ PRODUCT-The product is what the consumer can see, touch, experience in relation to the
brand, which is something intangible. So, it is essential that the product conveys the image
that the brand propagated with the promotion – or the consumer experience will be frustrating.