Meaning definition and characteristics

RESEARCH DESIGN
What is Research Design?

 Research means a plan, drawing or a blueprint of

collection measurement and analysis of data
 Produced to show the look and functions or
workings of a building or something else
 It is the conceptual structure within which
research is conducted
 It helps to decide upon issues like what, when,
where how much with regards to research study.
Definition

 According to William Zikmund,” Research

design is defined as a master plan specifying
the methods and procedure for collecting
and analyzing the needed information.”
Features of Good Research
Design
 Objectivity
 Reliability
 Validity
 Sufficient Information
 Flexibility
 Lack of error
 Accuracy
Uses of a good research
design
 Helps the researcher to complete the
objectives of the study in a given time
 Facilitates getting the best solution for the
research problems
 It helps the researcher to complete all the
task to even with limited resources in a
better way
 Reduce cost
 Provides a direction
Research design is mainly
classified into three
categories
 Exploratory research design
 Descriptive research design
 Experimental research design(casual research
studies)
Exploratory Research Design

 This design is followed to discover ideas and

insights to generate possible explanations. It
helps in exploring the problems or situations
 It is particularly emphasized to break broad
problem statement into smaller pieces or sub
problem statements that helps forming
specific hypothesis.
Purpose of exploratory
research design
 Clarifying concepts and defining a problem
 Formulating problem for more precise
investigations
 Developing hypothesis
 Establishing priorities for further
investigation
Descriptive research Design

 Descriptive research design is typically

concerned with describing a problem and its
solution
 It is more specific and purposive study
 The well defined problem must be in our hand
 Descriptive study on one or more hypothesis.
Experimental or Casual
research design

 It deals with determining cause and effect

relationship
 It is typically in form of experiments
 In casual research attempt is made to
measure impact of manipulation on
independent variables
 It has more practical value in resolving
marketing problems