DESIGNING,

TESTING,AND
REVISING SURVEY
QUESTIONNAIRE

• Group 4| eapp
A SURVEY CAN COME IN MANY
FORMS:

POSTAL SURVEY- A
​ quantitative data

collection method in which paper

questionnaires are sent by post to potential
participants, the paper questionnaires are
completed by the participants themselves (i.e.
self-administered), and returned by post to the
​.
survey organisation.
 A SURVEY CAN COME IN MANY FORMS:

TELEPHONE
INTERVIEWS- interview is a data
collection method when the interviewer
communicates with the respondent on the
telephone in accordance with the prepared
questionnaire telephoneire.
A SURVEY CAN COME IN MANY FORM:

FACE TO FACE INTERVIEWS

- structured interviews conducted by

trained interviewers who use a

standardized interview protocol and
a standardized set of responses for
recording participants' responses.
 A SURVEY CAN COME IN MANY FORM:

INTERNET SURVEY -
a data collection method
where surveys or
questionnaires are sent over
the internet to a sample of
respondents and they can
respond to this survey over
the world wide web.
WHAT IS A GOOD
QUESTIONNAIRE?

GROUP 4|EAPP
 WHAT IS A GOOD QUESTIONNAIRE?
VALID
• A valid questionnaire should
ask what it intends to ask, i.e.
the questions should be
phrased in such a way that
the respondent understands
the objective of the question.
RELIABLE
• A reliable questionnaire should
yield the same answer if the same
question is posed to the respondent
repeatedly in a short span of time.
This can be achieved by
performing a “test-retest”.
GROUP 4|EAPP
 WHAT IS A GOOD QUESTIONNIARE?
INTERESTING
• An interesting questionnaire is more
likely to be completed by the
respondent and hence yields a better
response rate. This requires the
researcher to put some thoughts into
asking questions that are relevant to the
respondent and in a logical sequence.
SUCCINCT
• A succinct questionnaire asks
questions that aim to answer
only the research objectives.
Any questions beyond the
scope of the research should be
excluded.
HOW TO DESIGN A GOOD
QUESTIONNAIRE?

• Group 4| eapp
HOW TO DESIGN A GOOD QUESTIONNAIRE?

1. Know your question types-

simple "yes" or "no" doesn't cut it. To get
feedback that actually matters, you need to
give respondents options to go more in-depth
than that.
HOW TO DESIGN A GOOD QUESTIONNAIRE?
• A.Multiple-choice-questions • B.Rating scale-questions offer
offer respondents several options a scale of numbers (typically 1-
of answers to choose from. It can 10) and ask respondents to rate
be in single-answer; respondents various items based on the
can only select one response, or
sentiments assigned to that
multipleanswer; respondents can
scale. This is effective when
select as many responses as
assessing customer satisfaction.
necessary.
HOW TO DESIGN A GOOD QUESTIONNAIRE?

• C.Liker scale-questions • -D.Open-EndedOpen-

assess whether or not a ended questions ask a

respondent agrees with the broader question, or possibly
statement, as well as the elaboration on a certain
extent to which they agree or response to one of the close-
disagree. ended questions above.
HOW TO DESIGN A GOOD QUESTIONNAIRE?
• 2.Keep it brief,when possible.-
Most questionnaires don't need to
be longer than a page. For routine
customer satisfaction surveys, it's
not necessary to ask 50 slightly
varied questions about a
respondent's experience when those
questions could be combined into
10 solid questions.
• 3.Choose a simple visual design.-
Questionnaires are not the time to
show off your funky graphic design
skills. Itis best to keep things
simple. Select a font, like Arial or
Helvetica, that is common and easy-
to-read, as well as a text size that
can be navigated by customers of
all abilities.
HOW TO DESIGN A GOOD QUESTIONNAIRE?

• 4.Use a clear research • 5. Create questions with

process.- A questionnaire is
only effective if its questions
bring in results that help you
answer an overarching
research question.
straightforward, unbiased
language- When you're crafting
your questions, it's important that
you get your point across well.
Thus, use clear language.
HOW TO DESIGN A GOOD QUESTIONNAIRE?

• 7.Ask one question at a time-

Ensure every
• 6.

question is important- Since every question has a

purpose, each one should be
While more questions
asked one at a time. This lets
may sound like more data,
the respondents focus and
make sure each question encourages them to provide a
has a specific purpose. thoughtful response.
HOW TO DESIGN A GOOD QUESTIONNAIRE?

• 8. Order your questions

logically-The beginning
questions should lay the
framework, the middle ones
should cut to the core issues,
and the final questions should
tie all of the loose ends up.