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  • Promotion

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    PARVEEN
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    This document discusses different promotion mix elements including advertising, personal selling vs sales promotion, and direct marketing. It covers objectives of advertising and various media channels for advertising such as print, electronic, digital and outdoor. Personal selling is compared to sales promotion and direct marketing is also mentioned as a promotion mix element.

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    promotion

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    This document discusses different promotion mix elements including advertising, personal selling vs sales promotion, and direct marketing. It covers objectives of advertising and various media channels for advertising such as print, electronic, digital and outdoor. Personal selling is compared to sales promotion and direct marketing is also mentioned as a promotion mix element.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views24 pages

    Promotion

    Uploaded by

    PARVEEN
    This document discusses different promotion mix elements including advertising, personal selling vs sales promotion, and direct marketing. It covers objectives of advertising and various media channels for advertising such as print, electronic, digital and outdoor. Personal selling is compared to sales promotion and direct marketing is also mentioned as a promotion mix element.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    PROMOTION MIX

    ADVERTISING
    OBJECTIVES OF ADVERTISING
    MEDIA FOR ADVERTISING

     Print

     Electronic

     Digital

     Outdoor
    PERSONAL SELLING V/S SALES
    PROMOTION
    DIRECT MARKETING

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