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DIGITAL

MARKETING
Presentations are communication tools that can
be used as lectures.
DIGITAL MARKETING
WHAT The promotion of brands to connect with potential customers using the

WE DO ? internet and other forms of digital communication.


This includes not only email, social media, and web-based advertising,
but also text and multimedia messages as a marketing channel.
Presentations are communication tools
that can be used as lectures.
WHY DIGITAL MARKETING ?
Presentations are communication tools that can be
used as lectures.

TARGET STRATEGY COST TOOLS


Any marketing that uses electronic Any marketing that uses electronic Any marketing that uses electronic Any marketing that uses electronic
devices and can be used by marketing devices and can be used by marketing devices and can be used by marketing devices and can be used by marketing
specialists to convey promotional specialists to convey promotional messaging specialists to convey promotional messaging specialists to convey promotional
messaging and and and messaging and
measure its impact through your measure its impact through your measure its impact through your measure its impact through your
customer journey. In practice, customer journey. In practice, customer journey. In practice, customer journey. In practice,
digital marketing typically digital marketing typically digital marketing typically digital marketing typically
refers to marketing campaigns refers to marketing campaigns refers to marketing campaigns refers to marketing campaigns
that appear on a computer, that appear on a computer, that appear on a computer, that appear on a computer,
phone, tablet, or other device. phone, tablet, or other device. phone, tablet, or other device. phone, tablet, or other device.
DIGITAL MARKETING
Presentations are communication tools that can be
used as lectures.

01 Search Engine Optimization (SEO) 05 Search Engine Marketing

02 Content Marketing 06 Instant Messaging Marketing

03 Social Media Marketing 07 Affiliate Marketing

04 Pay Per Click (PPC) 08 Email Marketing


HOW ?
Search Engine
QUALITY OF CONTENT

Any marketing that uses electronic


MOBILE-FRIENDLINESS

Any marketing that uses electronic


Optimization
(SEO)
devices and can be used by marketing devices and can be used by marketing
specialists to convey promotional specialists to convey promotional
messaging and measure its impact messaging and measure its impact
through your customer journey. through your customer journey.
In practice, digital marketing typically In practice, digital marketing typically
refers to marketing campaigns refers to marketing campaigns
that appear on a computer, phone, that appear on a computer, phone,
tablet, or other device. tablet, or other device.

LEVEL OF USER NUMBER AND QUALITY


ENGAGEMENT OF INBOUND LINKS

Any marketing that uses electronic Any marketing that uses electronic
devices and can be used by marketing devices and can be used by marketing
specialists to convey promotional specialists to convey promotional
messaging and measure its impact messaging and measure its impact
through your customer journey. through your customer journey.
In practice, digital marketing typically In practice, digital marketing typically
refers to marketing campaigns refers to marketing campaigns
that appear on a computer, phone, that appear on a computer, phone,
tablet, or other device. tablet, or other device.
DIGITAL MARKETING
Presentations are communication tools that can be
used as lectures.

30% 50% 60% 90%

2015 2016 2018 2019

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional
messaging and measure its impact through your customer journey.
Content
Marketing

Social Media
Marketing
Trends Trending
Topic!
DIGITAL
New!
MARKETING FOR
EVERY TYPE OF
BUSSNISS
NATIONAL INSTITUTE OF DIGITAL
MARKETING

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+91 9611361147

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