SWOT ANALYSIS: ETSY

MADE BY- ANANYA SHUKLA

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ABOUT ETSY
  High tier consumer satisfaction: Etsy has a
good reputation for delivering the most unique
products to its customers. As they are a
worldwide organization they can serve many
different products.
1.  Strong dealer community: The dealers who
deal through Etsy have a strong relationship
STRENGTHS with the company. This relationship is based on
trust loyalty and great services. Etsy does not
just provide the dealers with products, it also
helps them to promote their products. This
helps to build a mutually beneficial relationship.
This create a strong dealer base.
  Stiff organization structure: The organizational structure
that Etsy follows is not very flexible. So, whenever they
merge with new companies it always faces a great deal of
2. trouble to adjust with its working culture. 

WEAKNESSES  Higher funds for the technology sector: All though Etsy

spend enough money to develop its technological sites. It
S is still quite behind on this matter since many of its
competitors are ahead of it in this matter. This puts it on
quite an inconvenience as they put a limit on the team’s
morale.
  Globalization: The increase in globalization does not
mean that the Etsy will be constricted within its own
shackles. It can turn around in what one can expect as a
3. full-blown chance to show the world exactly what Etsy is
capable of. This can result in more customers, interested
OPPORTUNITI dealers and much more profit and popularity.
ES  New markets: As the government has agreed to lend a
hand to the economic development there are new
markets in the making. This will help Etsy broaden its
already wide horizon of business.
  Increasing competition: In the recent times many new
companies are entering this market. This increases the
competition. If the competitors get ahead in the market, it
will mean less revenue for Etsy. Two main competitiors of
ETSY are AMAZON and WALMART.
4. THREATS  Inconsistent exchange rate: The exchange rates are
prone to fluctuate. As Etsy regulates its sales
internationally, these fluctuations affect it very deeply.
This can lead the company to heavy profits to heavy losses
in the matter of a heartbeat.