JPL(Josh premier

league)
- What is JPL?
- Why?
- Promotion Plan
- What are the current levers
- Tech intervention
LEAGUE OF CHAMPIONS

Why watch and celebrate?

When you can play and win!!

● No matter how you favorite team performs, your performance is in your hands.
● Here is your chance to be a part of the “JPL”
● Watch your favourite videos and score runs to be the “Champions of
Champions”
IDEA...
● The campaign focuses on keeping the user looped to the app and performing different
actions/ engage them and reward them for the same
● Each action a user do on the app, triggers an essence of cricket fever onto the
application
● This will be a rolling scoreboard which tracks and creates a competition among the
users of the app.
IDEA..
● A user will be awarded runs based on the
actions he/she does on the app.
● The score will reflect on their Profile Page of the
User; along with the overall rank of the user
● Following are the scenarios
○ Creating a video - 6 runs
○ Sharing a video - 4 runs
○ liking a video - 2 runs
○ Watching a video -1 run
○ Closing the App - Hitwicket
PROMOTION
● Ads -
○ Ad Slots to be used across user base to create buzz on the campaign and talk about the
rules and regulations
● Notification -
○ Content notification informing about the campaign
○ Social notification informing about the days performance and overall rank of the user
● Social Media promotions
○ Social media team to post content regularly from popular creators to promote the
theme of the campaign
TECH INTERVENTION
● Personalized scoreboard to allow users to know what their performance is
for the day and over the period of time
● Leader board to capture the power users
● Option for a user to share their performance/ scorecard with friends.