To mark the birth of Lord Ganesha, JOSH brings you

#GanpatiBappa,
Your opportunity to be a part of JOSH's way of celebrating
the GOD of new beginnings and a fresh start.
 • Creator Mgmt, Operations, Promotions, Design,
POD’s Participating Stringers, Tech, Product, Marketing

Content Tracks •Managed Creators, Sourcing, UGC, Stringers

Target Languages •All Languages

Creators participating •Manage Creator + UGC

Content Requirement • CTA videos and participation videos

Campaign Period • 6th Sep to 20th Sep 2021

Promotional Plan:
https://docs.google.com/spreadsheets/d/1Fa7umlFgdrNplPNziifOU0piFmdvLzc5RW0xS5O
DBKM/edit#gid=1531180227
 #Ganpatiathome ( DIY)

Brief Decorating the idol and the house, being a big aspect of the Ganesha Festival, #Ganpatiathome(DIY) gives
you ideas and ways to create eco-friendly & easy decorations. #Ganpatistatus allows you to post status /
mashup videos which can instigate shares.

Artists

Sample Video https://www.youtube.com/watch?v=5uZ7diE8HaA

649 Creator
Universe

DIY & hacks Mixed

*Influencer video to be shared in advance for prebuzz

 #56Bhog

Brief #56Bhog(Chappan bhog), Festivals are happy time, and happy time is food time. JOSH master
Chefs to help you prepare mouth watering dishes

697 Sample Video https://www.youtube.com/watch?v=j4QveeDxxjA

Creator Food
Universe

*Influencer video to be shared in advance for prebuzz

 #StylewithGanesha

Brief JOSH Fashion Experts, creating content on Beauty & Fashion.

DIY &
Hacks

Sample Video https://www.youtube.com/watch?v=DRQ9ZI5wBK4

781
Creator
Universe

Photograph Beauty &

y Fashion

*Influencer video to be shared in advance for prebuzz

 #Ganeshamantra

Brief Mantra's bring positivity to life, #Ganeshamantra an option to share your favourite Ganesha Mantra and to
know the meaning

Acting

Skit Lip Sync

6443
Devotiona Creators Music
Sample Video https://www.youtube.com/watch?v=2UgKMTGJDBs
l Dance
Universe

Devotional
Dance
Singing

Poetry

*Influencer video to be shared in advance for prebuzz

 #GanpatiDance

Brief Dance Your way to happiness, #GanpatiDance is your opportunity to create the next trending Hookstep
to a song – eg: Sadda Dil Vi Tu (Ga Ga Ga Ganpati)(Movie – ABCD)

Music

Singing Lip Sync Sample Video https://www.youtube.com/watch?v=Va0Mf6dx90o

5444
Creator
Universe

Skit Dance

*Influencer video to be shared in advance for prebuzz

 #Ganeshpandal

Brief
Stringers to provide live on ground content from different locations/Pandals
using the #Ganeshpandal
Live YT Streaming from different Ganesh Pandals to be incorporated (Tentative)
 #GanpatiVisarjan

Brief Upload your #Ganpativisarjan videos –Dance

Travel

Stringers Status

827 Sample Video https://www.youtube.com/watch?v=fgbUSSS1fNg

Creator
Universe
UGC Artist

Photograp
Vlogger
hy
 Tentative
Sample Creator Communication Camera Filters
Communication Date

http://share.myjosh.in/camera/assets/
653aebd8-1537-4aca-8218-
 Promotional Plan

https://docs.google.com/spreadsheets/d/1Fa7umlFgdrNplPNziifOU
0piFmdvLzc5RW0xS5ODBKM/edit#gid=1531180227