MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1

Flow is an experience that completely consumes you -

you are completely involved in the situation or task. The
ego falls away, time flies and every action, movement,
Find Your Flow and thought follows inevitably from the previous one.
Your whole being is involved, and you're using your skills
to the utmost. Entrepreneurs need to find their flow -
their interest and passion - have a deep immersion with https://www.verywellmind.com/what-is-flow-
Reading Material it. 2794768

The state of flow described by athletes … how time can

Video stand still or go by in a blink of an eye. https://www.youtube.com/watch?v=2W6UF6ck9qk
A brief guide to Effectuation
Video https://www.youtube.com/watch?v=oC-yWrC0P_E
View this learning snippet to get an introduction to
Effectuation and the key ingredients of effectual
reasoning. Compare them to the causal reasoning
methodology that restricts the thinker to cause and
effect. See how effectual reasoning comes naturally to https://drive.google.com/open?id=1AxuYiGV23AmRL
Video entrepreneurs. wObfL6fx6T3w2Hq7XEr
View this video to get an insight into:
Effectuation principle 1 - Start with the resources you
Effectuation have -Bird in Hand
Effectuation principle 2 - Define how far you can go - https://drive.google.com/open?id=1ygSi2xYN2i9d6ou
Video Affordable loss mrfzJ0o4Kb0otFEUd

https://drive.google.com/open?id=1v6vEmguozHViFb
View this video to understand Effectuation principle 3 - ps_I1zuZauZCbOFVf9
Video Build collaborations with partners

View this video to understand Effectuation principle 4 - https://drive.google.com/open?id=14h0I-

Video Learn to leverage contingencies XwbKH1rLMLaX9P0Vj8-6ufS41e6
 MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1

View this video to decipher the Effectuation principle 5 -

Control the controllable. The four specific principles
above represent different ways entrepreneurs interact
with the environment to shape the future. Of course not
everything can be shaped or controlled, but effectuation
encourages you, as the pilot of your venture, to focus on
those aspects of the environment which are, at least to a
Video certain degree, within your control. https://www.youtube.com/watch?v=xbgNP4YCqEQ

Learn more about the logic on which the principles of

effectuation are based. Read the article below to learn
about the experiment conducted by Dr. Sarasvathy to
Reading Material decode high performance entrepreneurship. http://www.effectuation.org/?page_id=18

Entrepreneurial
Style 1 Watch this video to obtain an overview of different
Video entrepreneurial styles. https://www.youtube.com/watch?v=kY81PuIyiOY

Entrepreneurial
To help students understand their inherent
Style 2
entrepreneurial style, they would need to take the quiz
available on the platform. This video gives you a preview
of the 5 different styles and examples of real-life
Video entrepreneurs who exhibit each of these styles https://www.youtube.com/watch?v=JnKxmj8GqmU

Problems Find the right problem - see this video to identify

worth solving problems that can be converted into entrepreneurship https://www.youtube.com/watch?v=PIRlAfULjUI&feat
Video opportunities ure=youtu.be

The entrepreneurship journey is replete with roadblocks.

To overcome these requires creative solutions which do
not come by themselves. Guide students and conduct
productive brainstorming sessions. View this video below
Brainstorming Video to learn effective brainstorming techniques. https://www.youtube.com/watch?v=tF13yzyC6fc
 MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1

Design is everywhere ...Say Hello to

Video Design Thinking https://www.youtube.com/watch?v=W-zybiwfF9E
Design thinking is not just a
problem solving tool - it is a
mindset. Watch this video to know
Video more https://www.youtube.com/watch?v=VfAZ6yDzyz8

Using design thinking and lean

startup methodology can help
entrepreneurs quickly transform
their big idea from a rough sketch
on the back of a napkin, into a real
world products.
See this video to learn how to get
customer feedback and create
Reading Material effective prototypes https://www.gsb.stanford.edu/insights/design-thinking-about-doing
Design Thinking
Introduction to Design Thinking
Video https://drive.google.com/open?id=1dABjd7EEdK7zOxXNIvlc5EzI1XkeSqaD

Video https://drive.google.com/open?id=1wZEWLueko6tYD0fMgyqEalLtq_rPWH7K

https://drive.google.com/open?id=1MH8t3pCA5Swh4PYXoraKVDKRChbufCy
Video M

Learn more about the steps of

Design Thinking through the
Video specially created videos https://drive.google.com/open?id=1_giSPfDuOC0Og-ZkWKS0Dqj6fkNZLL8C

Video https://drive.google.com/open?id=1sqExH6AwcBsekmhRl63njlOR6jrtQ7IZ

Video https://drive.google.com/open?id=1ZfMbYU3KsDAoRSwtjir7u-BkQyd1gq3y
Watch this video to learn about
how conduct a market
segmentation exercise and identify
Customer the right customer segment for a https://drive.google.com/open?id=10XzwMq7NdS1AAFyn7fMGHqcwQ5nqy
Segment Video product. HG6
 MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1
Value proposition is the core
reason for the customer to buy a
product. Watch this video to
identify and analyze customer
pains and gains to provide
Value products with unique value https://drive.google.com/open?id=1u_5AM5W__lwOLouKNH5rSW0c48pBo
Proposition Video propositions wNc
This video provides an insight into
a tool - the value proposition
canvas - that will help define
customer needs and products &
Video services. https://www.youtube.com/watch?v=ReM1uqmVfP0
Watch this video to define the
concept of the business models in
Business Model Video a simple and elegant manner. https://drive.google.com/open?id=1GXYTZvoNay4iIaf9HEgsszkc3QsjO_-M
The Lean Canvas Demystified - An
Reading Material article by Steve Blank. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything
Learn about the Principles of the
Lean Start-up and find Live case
studies to make your classroom
Reading Material more interesting. http://theleanstartup.com/

Capture your business model in 20

Video minutes https://www.youtube.com/watch?v=7o8uYdUaFR4
When filling up your Lean Canvas,
usually all that is written in the
Lean Canvas blocks are just guesses
Lean Start Up or assumptions? Hidden inside
your assumptions are your
business risks. We need to find our
riskiest assumptions to safeguard
our start-up from going kaput.
Watch this video to see how Tesla
countered their riskiest
Reading Material assumptions https://youtu.be/vt1LgQEU8dQ
https://drive.google.com/open?id=1xGWY0g-
xBMzM1tLeC7vV2XybQ9qQDEmp
Reading Material View the lean Canvas for Air BnB
https://drive.google.com/open?id=1xzqJVIEaLmvW0uM5ShlTlGhGOyl0aciE
Reading Material View the lean Canvas for Starbucks
 MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1
Identify a local business. Meet and
interview the entrepreneur and get
their inputs on their business
model. Take an A3 print out of the
template enclosed. Now with your
understanding of the Lean Canvas,
map the business model on the
Lean Canvas. If possible, share it
with the entrepreneur again to
refine and compare your
understanding. Replot the Lean https://drive.google.com/open?id=13qHOvP28n0bvcNH9WPgltUmVju2Q8yS
Canvas and carry your final Canvas M
Assignment to the class-room.

A solution demo is the smallest

possible solution that can stand in
Build your as an illustration for the actual
Solution demo solution that you're building. View
this video to learn how to build a
solution demo with the must
have's and no-no's. https://youtu.be/_os8YzsUAj0

A Minimum Viable Product is the

smallest thing you can build that
delivers customer value. Read this
blog by Ash Maurya to clarify the
Minimum Reading Material concept of MVPs https://blog.leanstack.com/minimum-viable-product-mvp-7e280b0b9418
Viable Product

Differentiate between Solution

Video demo and MVP https://www.youtube.com/watch?v=_h1r_E7pdEA&feature=youtu.be
After confirming that the product
has gained acceptance in the
market, the next step is to convert
potential customers into actual
ones. While many potential
customers enter the sales funnel,
very few actually get converted
into actual customers at the other
end of the funnel. Read the
material provided below to get an
Sales Funnel Reading Material overview of the Sales funnel. https://www.optimizely.com/optimization-glossary/sales-funnel/
 MASTER FILE - NEN DIGITAL ENGAGEMENT: PHASE 1

How do we plant a product in the

Customer's mind? Take the
learnings from customer segments
and segmentation and apply these
to the marketing plan. Watch this
Positioning Video video to see how - https://www.youtube.com/watch?v=_0yFXLA6YW0
Brands are big Business … they
reflect what the company stands
for - watch this video to see how
branding has evolved over the
Branding Video years. https://www.youtube.com/watch?v=JKIAOZZritk