TRABAJO FIN DE GRADO.

ANDRIY KVITCHUK // DAVID FEBRERO VEGA // BORJA DE VICENTE RUIZ

INDEX.
● Company introduction
● País de Quercus products
● Positioning and prices
● Distribution
● Palletize
● Transport company (Road)
● Road transport insurance
● Maritime transport company
● Maritime transport insurance
● Cost of Incoterm CIF from Badajoz to Busan
● Bill of Lading
● CMR
● Packing List
● Health and Sanitary Certificate
● DV1
● DUA
● Introduction to our international trade case.
● Export country analysis.
● Spain ´ SWOT analysis.
● PESTEL analysis.
● Spanish exports and destination countries.
● Import country analysis.
EXPORT COUNTRY ANALYSIS.
SPAIN´ SWOT ANALYSIS.
● STRENGTHS ● WEAKNESSES

- Good gastronomy image. - High public debt.

- Geographical situation. - Government interventions in the market.
- EU membership. - Economic recession due to COVID-19
pandemic and the war in Ukraine.

● OPPORTUNITIES ● THREATS

- 1 of the 3 most widely spoken languages - Competition with neighbouring

on the planet. European countries.
- Asian market with exponential growth - Political issues.
- Perfect weather conditions to develop - Increasing protectionist temptations and
agrofood industry. a slowdown in international trade.
PESTEL ANALYSIS.
● POLITICAL ANALYSIS. ● ECONOMIC ANALYSIS.

- Government instability but effective - Huge unemployment rates.

democratic system. - high public debt.
- Aid policies for the internationalisation of - Economic dependence on the tourism sector.
spanish companies.
- International agreements for the
improvement of international trade
relations. ● TECHNOLOGICAL ANALYSIS.

- Advanced and proprietary industry in

● SOCIAL ANALYSIS. various sectors.
- High rate of technological development.
- Population concentrated in large urban - Policy makers driving new business models.
centres.
- Society with a high consumption habit.
- Lower cost of living than neighbouring
countries.
PESTEL ANALYSIS.
● ENVIRONMENTAL ANALYSIS.
- Environmental protectionist policies.
- Government control of emissions and waste
by companies.
- Important agreements signed with
international organisations.
- Policies to promote the development of
renewable energies.
● LEGAL ANALYSIS.
- One of the highest taxation systems in the
European Union.
- Difficulty of government to push through
new reforms due to its structure.
- Improvement of the unemployment rate due
to recent reforms.
SPANISH
EXPORTS AND
DESTINATION
COUNTRIES.
IMPORT COUNTRY ANALYSIS.
SOUTH KOREA´ SWOT ANALYSIS.
● STRENGTHS
- Exponentially growing economy.
- Moderately free of corruption.
- Very high economic freedom.
● OPPORTUNITIES
- Country open to the tourism.
- Society increasingly open to European
culture.
- High rate of population and
technological advancement.
● WEAKNESSES
- The labor market is dynamic but some
regulatory rigidities and powerful unions
still persist.
- Bankruptcy can be proceed very easily.
- Class inequalities due to high cost of
living.
● THREATS
- High labor costs due to the high level of
education of the labours.
- Great cultural difference with respect to
the European one.
SOUTH KOREA’S TRADE RELATIONS WITH SPAIN.
The following table shows South
Korean imports from Spain in
2020.

Total. $ 1.86B.

The second table shows the

origin of all pork meat imports
realized by South Korea in 2o2o.

Total. $ 1.3B.
COMPANY INTRODUCTION.
País de Quercus S.L is a familiar society of producers who love and enthusiastic about the
Extremadura pasture, which aims to put on the market all the food obtained from the natural paradises
of Extremadura and other lands of the Iberian southwest.
COMPANY INTRODUCTION.

It’s a Limited Company with 10 employees and a turnover of €1.2 million. Its website is
www.paisdequercus.com, through which orders can be managed, both at the
retail/consumer level and at the wholesale, national and international level.
PAÍS DE QUERCUS PRODUCTS.

It has two product lines:

Acorn-fed Iberin pork hams and cold meat:

PAÍS DE QUERCUS PRODUCTS.
Acorn-fed iberian pork meat:
POSITIONING AND
PRICES.

País de Quercus produces and markets

high-end pork products, usually large
prices for high quality products.
DISTRIBUTION.

Being a small company

and having opened up to
the world of export
relatively recently, the
countries to which it
distributes its product are
few: China, South
Korea, Japan and U.S.A.
PALLETIZE.
TRANSPORT COMPANY (ROAD)

We have requested quotes from 10 land transport companies, of

which only 6 had daily departures, something that we consider
essential in case of any unforeseen event, to be able to make the
next departure as soon as possible. In the end we decided to stay
with the cheapest (Company 9, Transportes Solís)
ROAD TRANSPORT INSURANCE INSURANCE COMPANY: MAPFRE

Valor de los bienes = 250.644,22€

Coste del transporte = 1.24 €/km. 411 km x 1.24= 509,64€

Tasa del seguro = 1%

IVA = 18 %

Prima = ((Valor de los bienes + Coste del transporte)*110*Tasa del

seguro) / (10000 – (110*Tasa del seguro))

Prima = (((250.644,22) + 509,64) x 110 x 0,01) / (10000 – (110 x

0,01)) Prima = (276.269,246 x110 x 0,01) / (10000 – 1,1)

Prima = 276.269,246 / 9998,9 = 26,53€

Prima total = Prima + (Prima x IVA) = 26,53 + (26.53x 0,18) =

31,30€
 MARITIME TRANSPORT COMPANY

As with land transport, but this time through iContainers, we have sought the price
that would be the best for us economically, this time with the company Maersk
MARITIME TRANSPORT COMPANY
MARITIME TRANSPORT INSURANCE
Tipo de seguro: ICC B
Valor de los bienes = 250.644.22€
Coste del transporte marítimo = 1.088,99€
Coste del seguro = 0,46%
IVA = 18%
CIF = Valor de los bienes + Coste del transporte
marítimo + Prima
Prima = Coste del seguro x (110% x CIF)
CIF = 250.644,22+ 1.088.,99 + Prima
CIF = 251.733,21 + Prima
Prima = 0,0046 x (1,1 x CIF)
CIF = 251.733,21+ (0,0046 x (1,1 x CIF))
CIF = 251.733,21 + (0,00506 x CIF)
(1 – 0,00506) x CIF = 251.733,21
0,99494 x CIF = 251.733,21
CIF = 251.733,21/0,99494 = 253.013,458
Prima = CIF – 251.733,21
Prima = 253.013,458 – 251.733,21 = 1.280,248
Prima total = Prima + (Prima x IVA)
Prima total = 1.280,248 + (1.280,248 x 0,18) =
1.510,69€
COST OF INCOTERM CIF FROM BADAJOZ TO BUSAN

Valor de los bienes = 250.344,22€

Acondicionamiento para la venta = 300€

Transporte interior en España = 509,64€

Seguro del transporte interior en España = 31,30€

Coste del transporte marítimo Algeciras-Busan =

1088,99€

Coste del seguro marítimo Algeciras-Busan =

1.510,69€

CIF=
250.344,22+300+509,64+31,30+1.088,99+1.510,
69

CIF= 253.784,84€
BILL OF LADING
FACTURA
FACTURA
CMR
CMR
PACKIN
G LIST
PACKING
LIST
PACKING
LIST
CERTIFICADO
SANITARIO
CERTIFICADO
SANITARIO
DV1
DV1
DUA
DUA
DUA
Suan Foods LLC
Negotiation process
Negotiation Process
Arrival in Port of Busan
Handling out : 250.000 KRW (184.46 €)
Documentation fee : 40.000 KRW (29.51 €)
Container Protect Essential : 35.000 KRW (25.82 €)
CIF COST : 253.784,84 + 697,79 = 254.482,63 €
Pork meat import tax in S. Korea is 12,5%
250.344,22 € * 0,125 * 1355,29 = 31.293,02 € (45.411.127,24 KRW)
254.482,63 + 31.293,02 = 285.775,65 €
Profitability
Profitability : As Suan Foods offers not only the product but also the service the
prices and the margins are high.
For example : If we buy 1 kg of “frozen pork secreto belly” for 22 €/kg and the price
offered to the clients is 40.650 KRW/kg (30 €/KG) and from those net profit will be
8 €/kg.
Also we can sell our iberico pork in food courses where our experienced chefs can
teach the clients how to cook the incredible iberico pork, in order to have the bes
experience. On averege 1 cooking class is sold for 135.500 KRW (100 €). Net profit
is 40 € aproximately.