A STUDY ON THE EFFECTS OF GREEN

MARKETING ON CONSUMER
BEHAVIOR IN CHENNAI

MADHUMITHA M
132102080
 OBJECTIVES

• To study how consumer behavior is influenced by Green Marketing

by Companies. 
• To exhibit the challenges being faced by companies pursuing green
marketing.
• To study consumers attitude and perception towards green
marketing
• To analyze consumer’s willingness to pay high for green products
LEGEND:
FIGURE 1 represents the age of
the respondents
LEGEND:
FIGURE 2 represents the gender
of the respondents.
LEGEND:
FIGURE 3 represents the
educational qualification of the
respondents.
LEGEND:
FIGURE 4 represents the
occupation of the respondents.
LEGEND:
FIGURE 5 represents the marital
status of the respondents.
LEGEND:
FIGURE 6 represents the distribution of the
sample population with respect to their
agreeability on the statement, “Green marketing
encourages consumers to use eco-friendly
products and manufacturers to develop more.”
LEGEND:
FIGURE 7 represents the age
distribution of the sample population
with respect to their opinion about the
meaning of green marketing.
LEGEND:
FIGURE 8 represents the gender
distribution of the sample population
with respect to their opinion about
the statement, “consumer behavior is
influenced by Green Marketing.”
 LEGEND:
FIGURE 9 represents the marital status
distribution of the sample population with respect
to their opinion about the statement, “One of the
basic assumptions of green marketing is that
potential consumers would be willing to pay more
for a “green” product.”
LEGEND:
FIGURE 10 represents the educational
qualification distribution of the sample
population with respect to their opinion about
the challenges faced by companies pursuing
green marketing.
LEGEND:
FIGURE 11 represents the gender
distribution of the sample population
with respect to their opinion about the
meaning of green marketing.
LEGEND:
FIGURE 12 represents the marital
status distribution of the sample
population with respect to their opinion
about the meaning of green marketing.
LEGEND:
FIGURE 13 represents the marital status
distribution of the sample population with
respect to their opinion about the challenges
faced by companies pursuing green
marketing.
THANK YOU