THE ILLUSTRATOR

AS VISUAL COMMUNICATOR

JOHN MICHAEL P. SARTE

VISUAL COMMUNICATION

- Graphically represents
information to efficiently and
effectively create meaning.
 2 PRODUCTS OF VISUAL
COMMUNICATION

1. Information Visualization
2. Visual Story Telling
The ART of Visual Communicator

The smudges, the lines, are just visual

cues for us to use our imagination.
The art of storyteller engages the reader
To take part in his art.
The Artist as
STORYTELLER
In a Picture Book.
There are
WORDLESS Picture
Books BUT there
are no Picture books
Without Pictures.
If you come
to think of it
you would realize
how important to
develop artist skills
as visual storytellers.
Malapit na ang
Pasukan. Kailangan
ng bumili nina kuya at
bunso ng gamit para
sa eskwela.
Kanino ang bagong bag?
Kay bunso maayos
pa po ang bag ko.
What about the older Kids – Grade
4,5,6
 HOW DO WE ENGAGED THE READERS ATTENTION
AS VISUAL STORYTELLERS

ELEMENTS OF ART: The visual

components of color, form, line, shape,
space, texture, and value.

PRINCIPLES OF ART: Balance,

emphasis, movement, proportion,
rhythm, unity, and variety; the means
an artist uses to organize elements
within a work of art.