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Value

Proposition
Canvas
Infographics
Here is where this template begins
Value proposition canvas infographics
Jupiter is the
Venus is the biggest planet
second planet of them all
from the Sun

Gain
Earth is the
Gains
creators Mercury is the
third planet closest planet
from the Sun to the Sun Saturn is a
gas giant and
Products has rings Customer
& services Pluto is now
jobs
considered a
dwarf planet
Pain
Pains Neptune is
relievers
Mars is The Sun is the very far away
actually a closest star from Earth
cold place to Earth
Value proposition canvas infographics

● Mercury is the closest ● Earth is the third planet


planet to the Sun from the Sun
● Venus is the second Mercury Earth ● Despite being red, Mars
planet from the Sun is actually a cold place

● Jupiter is a gas giant ● Neptune is the farthest


and the biggest planet planet from the Sun
● Saturn is a gas giant and Jupiter Neptune ● The Sun is the closest
has several rings star to Earth
Value proposition canvas infographics
Customer Products &
Ibu Rumah Tangga, Pedagang Sambal Pecel Anugrah
Jobs Features
1.Ribet mengurus anak
1. Praktis tidak ribet
2.Sulit memasak sambil
2. Rasa sambel pecel yang
mengasuh anak
ditawarkan enak
3.Kelelahan setelah seharian
3. Pedagang dan Ibu Rumah
berjualan
Pain 4.Tidak mempunyai waktu lebih
Pain relievers Tangga bisa jadi reseller

1.Bisa bersama anak setiap hari 1. Royaliti


2.Mendapatkan uang dari hasil 2. Kepercayaan
kerja/berdagang 3. Relasi
Gain Gain creators
Value proposition canvas infographics
Neptune
It’s far away
from Earth

Gain Creators
Mercur Saturn
y Venus has a beautiful name
It’s a small planet It’s the ringed planet
and is the second planet from
the Sun. It’s terribly hot, even
hotter than Mercury

Mars
Earth Mars is a very Jupiter
cold place
Earth harbors life It’s the biggest planet
Value proposition canvas infographics
Venus is the Despite being red,
second planet Mars is actually a
from the Sun cold place

Mercury is the Saturn is a gas


closest planet to giant and has
the Sun several rings

Neptune is the Jupiter is a gas


farthest planet giant and the
from the Sun biggest planet
Value proposition canvas infographics
Needs Benefits
Pluto is now Neptune is Venus is the
considered a very far away second planet
dwarf planet from Earth from the Sun Mercury is the
closest planet
to the Sun
Earth is the The Sun is the Earth is the
third planet closest star third planet
from the Sun to Earth from the Sun Mars is
actually a
cold place
Venus is the
second planet
from the Sun Saturn is a The Sun is the
Mars is Jupiter is the closest star
gas giant and biggest planet
actually a to Earth
has rings of them all Pluto is now
cold place Mercury is the
considered a
closest planet
dwarf planet
Solutions to the Sun Alternatives
Value proposition canvas infographics

Mercury Mars
Mercury is the closest planet Despite being red, Mars is
to the Sun and the smallest actually a cold place

Venus Value Jupiter


proposition
Venus is the second planet canvas Jupiter is a gas giant and the
from the Sun biggest planet of them all

Earth Saturn
Earth is the third planet from Saturn is composed mostly of
the Sun and we live on it! hydrogen and helium
Value proposition canvas infographics
The 4 essential elements

Customer needs and Promise of value that


insight - 25% resonates - 25%
● Mercury is very small ● Earth harbors life
● Venus has a nice name ● Mars is cold and red

Competitor Proof and


* To modify this graph, click on it, follow the link,
differentiation - 25% quantification market -
change the data and paste the new graph here, 25%
replacing this one. ● Jupiter is the biggest ● Neptune is far away
You can see how to modify the graph here ● Saturn has rings ● The Sun is a star
Value proposition canvas infographics
01 02 03 04 05

Customer Situation Brand benefit Planks Strategies


need

Mercury is the Venus has a Earth is the third Despite being Jupiter is a gas
closest planet to beautiful name, planet from the red, Mars is a giant and the
the Sun and the but also high Sun and the only cold place full of biggest planet in
smallest one temperatures one with life iron oxide dust the Solar System
Value proposition canvas infographics
The Sun is the
closest star Jupiter is the
biggest planet Neptune is
to Earth Mercury Venus very far away
of them all
Mercury is the Venus has a from Earth
smallest planet beautiful name

Pluto is now
Jupiter Saturn is a considered a Saturn
gas giant and dwarf planet
has rings

Earth Mars The Sun is the


Neptune is Earth is the third Mars is actually a closest star
very far away Ceres is in the to Earth
planet from Sun cold place
from Earth main asteroid
belt, hooray!
Value proposition canvas infographics
Mercury is the Earth is the Venus is the Ceres is in the
closest planet third planet second planet main asteroid
to the Sun from the Sun from the Sun belt, yay!

Jupiter is the The Sun is the


biggest planet closest star
Value Proposition of them all to Earth Customer Segment
Venus is the
second planet Neptune is
from the Sun very far away
from Earth Pluto is now
considered a
Mars is dwarf planet
actually a
cold place Saturn is a
gas giant and Mercury is the
has rings closest planet
to the Sun
Value proposition canvas infographics
Mercury is the Mars is Saturn is a
closest planet actually a gas giant and
to the Sun cold place Jupiter is the has rings
Competitor biggest planet
of them all
Mercury is the closest planet
to the Sun and the smallest
Venus is the one in the Solar System. It
second planet was named after a god Neptune is
from the Sun very far away
from Earth
Company Customer
Venus has a beautiful name Earth is the third planet from
and is the second planet from the Sun, the only one that
the Sun. It’s terribly hot, even harbors life in the Solar
hotter than Mercury System and our home
Earth is the The Sun is the
third planet closest star
from the Sun to Earth
Value proposition canvas infographics
Customer Essential Earth is the Important Customer
Saturn is a
gains third planet gas giant and jobs
from the Sun has rings

Jupiter is the The Sun is the


biggest planet closest star
to Earth Mars is
Nice to have of them all
actually a
cold place
Neptune is
Extreme very far away
from Earth
Mercury is the Pluto is now Venus is the
closest planet considered a second planet
to the Sun dwarf planet from the Sun
Ceres is in the
Customer main asteroid
pains belt, yay!
Moderate Insignificant
Value proposition canvas infographics
Cost arbitrage
Mercury is the closest planet to the Sun and the
smallest one in the Solar System

Favorable location & connectivity


Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot, hotter than Mercury

Quality talent available


Earth is the third planet from the Sun and the only one
that harbors life in the Solar System

Favorable business climate & access


Despite being red, Mars is actually a cold place. It's full
of iron oxide dust, which gives the planet its cast
Value proposition canvas infographics
Mercury Earth
● Mercury is small ● Neptune is far away
● Venus is terribly hot ● The Sun is a star

Venus Jupiter
● Earth has life ● Phobos is a moon
● Mars is red and cold ● Pluto is not a planet

Mars Saturn
● Jupiter is big ● Deimos is a moon
● Saturn has rings ● Pluto is very small

Gain creators Products Pain relief Pains Gains Jobs


Value proposition canvas infographics
Mercury is the Earth is the Benefits
closest planet third planet
from the Sun Neptune is the farthest planet
to the Sun from the Sun

Neptune is
Saturn is a Emotional appeal
gas giant and very far away
from Earth The Sun is the star at the
has rings
center of the Solar System

Ceres is in the
Mars is
main asteroid
Price
actually a
belt, yay! Pluto is now considered a
cold place
dwarf planet

Venus is the Buying decision


second planet Jupiter is the
from the Sun biggest planet Ceres is located in the main
of them all asteroid belt
Value proposition canvas infographics

Customer engagement Venus is the Mercury is the


Customer value Customer referral second planet closest planet
Market share from the Sun to the Sun

Earned income growth Saturn is a


gas giant and
Financial value Financial efficiency
has rings
Sustained profitability
Mars is
Good governance actually a
cold place Jupiter is the
Operational value Equality and diversity
biggest planet
Ethical supply chain of them all
Earth is the
Social equity third planet Neptune is
Social value Economic prosperity from the Sun very far away
Cultural vitality from Earth
Value proposition canvas infographics
It’s not: It’s:

Mercury is the Despite being red,


closest planet to the Mars is actually a
Sun and the smallest cold place

Venus has a beautiful Jupiter is a gas giant


name, but also high and the biggest
temperatures planet of them all

Earth is the third Saturn is composed


planet from the Sun mostly of hydrogen
and harbors life and helium
Value proposition canvas infographics
Mars Mars is a cold place

Jupiter Jupiter is a gas giant

Gain
Saturn Saturn has rings

Neptune Neptune is far away Pain Gain creator

The Sun The Sun is a star


Product
Mercury Mercury is small

Earth Earth has life


Value proposition canvas infographics

Gain
creators
Customer
gain

Services Customer
jobs

Customer
pains
Pain
relievers

Value map Customer


profile
Value proposition canvas infographics

Value proposition: All benefits Favorable points Resonating focus

The Sun is the


Consists of Jupiter is the closest star
biggest planet Saturn is a to Earth
Mercury is the
of them all gas giant and
closest planet
Answers the to the Sun has rings
customer question or
questions Neptune is Mars is
Pluto is now
considered a very far away actually a
dwarf planet from Earth cold place
Requires
Ceres is in the Earth is the Venus is the
main asteroid third planet second planet
Has the potential
belt, yay! from the Sun from the Sun
pitfall of
Value proposition canvas infographics
Technology Business model Disruptive innovation

Utilitarian

● Functional
● Low-end
Performance Combined ● Economic
Leads to ● High-end
attributes with ● Social
● New market
● Emotional

Hedonic

Value proposition
design Revenue-cost model
Value proposition canvas infographics
Customer pains
D
Saturn is a gas giant
and has several rings
Customer job
C
Jupiter is a gas giant
and the biggest planet

B Gain creators
Earth is the planet that
harbors life
A Customer gains
Neptune is the farthest
planet from the Sun
Value proposition canvas infographics
Areas of improvement Core messages
Value to the
Pluto is now The Sun is the
customer Saturn is a
Jupiter is the closest star
considered a gas giant and
biggest planet Mercury is the to Earth
dwarf planet has rings
of them all closest planet
to the Sun
Mars is
actually a
Neptune is Venus is the
Earth is the cold place
Ceres is in the very far away second planet
third planet from Earth
main asteroid from the Sun from the Sun
belt, yay!

Competitive advantage for company


Value proposition canvas infographics
Product Customer
Jupiter is the
biggest planet
of them all Benefits
Ceres is in the Wants
The Sun is the
main asteroid
Experienc
Saturn is a closest star
belt, yay! gas giant and to Earth
Pluto is now has rings Fears
e

considered a Earth is the


dwarf planet third planet
Mars is
from the Sun
actually a Needs Venus is the
Features cold place second planet
from the Sun

Mercury is the Company Neptune is


Substitutes
closest planet
very far away
to the Sun
from Earth
Value proposition canvas infographics
Earth is the
Ceres is in the Pluto is now third planet
Customer segment: main asteroid considered a from the Sun
belt, yay! dwarf planet
Products or segment’s features Delighters

Pluto is now Venus is the Mercury is the


considered a second planet Mars is
closest planet
dwarf planet from the Sun actually a
to the Sun
The Sun is the cold place
closest star
to Earth Performance benefits
Jupiter is the
Neptune is Earth is the biggest planet
Saturn is a of them all
very far away third planet
gas giant and
from Earth from the Sun has rings
Value proposition canvas infographics

Price Experience

Price-based Balanced Premier


Value
Jupiter is a gas giant Saturn is composed Neptune is the farthest proposition
and the biggest planet mostly of hydrogen and planet from the Sun
in the Solar System also helium and the fourth-largest
Value proposition canvas infographics

Gain creators
Venus has a beautiful name
and is the second planet from
the Sun. It’s terribly hot, even
Products and services hotter than Mercury

Mercury is the closest planet


to the Sun and the smallest
one in the Solar System. It
was named after a god Pain relievers
Earth is the third planet from
the Sun, the only one that
harbors life in the Solar
System and where we live on
Value proposition canvas infographics

Gains
Despite being red, Mars is
actually a cold place. It's full
of iron oxide dust
Customer jobs
Saturn is a gas giant and has
several rings. It's composed
of hydrogen and helium
Pains
Jupiter is a gas giant and the
biggest planet in the entire
Solar System
Value proposition canvas infographics
Mercury Venus Venus is the
second planet
from the Sun
Mercury is the Jupiter is the The Sun is the
closest planet biggest planet closest star
to the Sun of them all Ceres is in the
to Earth
main asteroid
belt, finally!

Neptune is
very far away Pluto is now
from Earth considered a
Saturn is a dwarf planet
Earth is the
third planet gas giant and
from the Sun has rings Mars is Mercury is the
actually a closest planet
cold place to the Sun
Earth Mars
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