Product

Positioning
Infographics
Here is where your presentation begins
Product positioning infographics
What it product positioning?

Mars
1. Despite being red, Mars is actually a
cold place. It’s full of iron oxide dust

Mercury
2. It’s the closest planet to the Sun and the
smallest in the Solar System

Venus
3. Venus has a beautiful name and is the
second planet from the Sun
 Product positioning infographics
Target audience profile

1. Type of consumer 2. Interests

Saturn is the fourth-largest object by diameter
in the Solar System
Mercury 20%

Venus 80%

3. Demographic 4. Geographic
Venus is the second planet Saturn is composed of
Age from the Sun
Region hydrogen and helium
Despite being red, Mars is Neptune is the farthest planet
Gender actually a cold place
Climate from the Sun
Jupiter is the biggest planet of Mercury is the closest planet to
Nationalit them all
Country the Sun
y
 Product positioning infographics
Target characteristics

1. 2. 3. 4.

Geographics Demographics Behavioural Psychographics

● Country ● Age ● Usage ● Lyfestyle
● Region ● Gender ● Engagement ● Values
● Climate ● Income ● Intent ● Attitude
● City ● Social status ● Occasion ● Personality
● Language ● Occupation ● Life Cycle ● Opinions
● Area ● Life stage ● User Status ● Interests
● Density ● Education ● Benefits ● Concerns
 Product positioning infographics
The vision of the product

Jupiter Venus Mercury Mars

Jupiter is the biggest Venus is the second It’s the closest planet to Mars is actually a very
planet of them all planet from the Sun the Sun cold place
 Product positioning infographics
Why does your product exist?

Mars is actually a very 3.

It is a necessity cold place 1.
2.
Allows digital Jupiter is the biggest
planet of them all 2.
sales
1.
Venus is the second
Generates income planet from the Sun 3.
4.
Mercury is the closest
Trending product planet to the Sun 4.
 Product positioning infographics

Vision
Jupiter is a gas giant and the biggest planet in the Solar System. It's the fourth-brightest object in the night sky. It was named
after the Roman god of the skies and lightning

Category nº 1 Category nº 2
Mercury is the closest planet to the Sun and the smallest of Saturn is a gas giant and has several rings. It's composed
them all mostly of hydrogen and helium

Customer challenge Company differentiator Customer challenge Customer challenge

Pluto is now considered a Ceres is located in the main The Moon is Earth’s only Earth is the third planet from
dwarf planet asteroid belt natural satellite the Sun
 Product positioning infographics
The mission

1. 2.

Mercury Venus
6. 3.
Mercury is a Venus is a hot
small planet planet

Saturn The Earth

5. 4.
Saturn is a We all live on
gas giant the Earth

Jupiter Mars
Jupiter is a Mars is a cold
big planet planet
 Product positioning infographics
Tagline of the product

Short and direct Exclusive

Venus is the second planet Jupiter is the biggest planet
from the Sun in the Solar System

Represents the
It's addictive
brand
Despite being red, Mars is a Saturn is a gas giant and has
cold place several rings
 Product positioning infographics
Product positioning statement

Product/Service — Example: Jupiter is the biggest planet of them all

Category — Example: Saturn is the only planet with rings

Target customer — Example: Earth is also known as the blue planet

Value proposition — Example: Venus has high temperatures

Reason — Example: Mars is actually a cold place

Differentiation — Example: Mercury is a small planet

 Product positioning infographics
The positioning process

Competitive Key unique The market Customers The value of

alternatives attributes that you win that care the product

Venus is the Despite being red, Jupiter is the Saturn is a gas Earth is the only
second planet from Mars is a cold biggest planet of giant and has planet known to
the Sun place them all several rings harbor life

1. 2. 3. 4. 5.
 Product positioning infographics
Target demographic

Gender Age Social status

Venus has a beautiful name and very Despite being red, Mars is a very Jupiter is a gas giant and the biggest
high temperatures cold planet planet of them all

20-40 High

40-60 Higher middle

80%
60-80 Lower middle
20%

75% 25% 80-100 Low

 Product positioning infographics
Benefits of the
service
Venus is the second planet
from the Sun

Client engagement Media visibility Website traffic Brand awareness

Saturn is the farthest planet Despite being red, Mars is a Jupiter is the biggest planet Saturn is a gas giant and has
from the Sun cold place in the Solar System several rings
 Product positioning infographics
Pricing strategy

Quality 1. 2.

High Low Premium Market penetration

Mercury is the closest Venus is the second planet
planet to the Sun from the Sun
Low

1. 2.
3. 4.
Price

Economy Skimming pricing

High

3. 4.
Saturn is the only planet Jupiter is the biggest
with rings planet of them all
 Product positioning infographics
Competitors analysis

Competitor 1
Saturn is the only planet with
rings
Competitor 3
Despite being red, Mars is
actually a cold place
Competitor 2
Neptune is very far away from
the Sun
Competitor 4
Earth is the beautiful planet
where we all live
 Product positioning infographics
Differentiators

What your
What your company
competitors does
does well
Venus is very hot
well
Mars is very cold

The need of
consumers
We all live on the Earth
 Product positioning infographics
America
Jupiter is the biggest
Our market size planet of them all

Mercury's name has nothing to

do with the liquid metal, since
Mercury was named after the
Roman messenger god 10
30% 60%
%

20 M Africa Europe
Despite being red, Saturn is not the only
Mars is very cold planet with rings
 Product positioning infographics
Categories of positioning marketing

1. 2. 3. 4. 5. 6.

Product Positioning Product Versus By By quality

attribute by user class competition application or value

Mercury is a Pluto is a dwarf Earth is the Mars is a very Jupiter is the Saturn is a gas
small planet planet planet with life cold planet biggest planet giant
 Product positioning infographics
Type 1: Positioning by product attribute

Delivery Colour
3.1% 3.1%

Warranty Design
6.3% 15.6%

Quality Brand
21.9% 12.5%
Packagin
Price
g
31.3% 6.3%
Product positioning infographics
Type 2: Positioning by user

Mars is actually a very

Mars cold place

Earth is the planet where

Earth we all live

Venus is the second

Venus planet from the Sun

Ceres is located in the

Ceres main asteroid belt

It’s the closest planet to

Mercury the Sun
 Product positioning infographics
Type 3: Positioning by product class

Branding Engagement
Mars is actually a very Jupiter is the biggest planet
cold place of them all

Storytelling Trending
Earth is the planet where The Moon is Earth’s only
we all live natural satellite
 Product positioning infographics
Type 4: Positioning versus competition

High quality
Brand A
Brand C

Low price High price

Brand B

Low quality
 Product positioning infographics
Type 5: Positioning by use/application

Product
Jupiter 2. China

Colombia 1.
Consumer nº1 Consumer nº 2
Mars is cold Saturn has rings

Greater use of the

Use nº1 Use nº2
product
Venus is very hot Mercury is small Earth is the planet with life
 Product positioning infographics
Type 6: Positioning by quality or value

Product Place Price Promotion

Venus is extremely hot, Earth is the third planet Despite being red, Mars is Jupiter is the biggest planet
even more than Mercury from the Sun actually a cold place of them all
 Product positioning infographics
Values of brand positioning

Consistent Progressive
Mercury is the smallest Venus is the second
planet planet from the Sun

Unique Collaborative
Jupiter is the biggest Neptune is very far
planet of them all from the Sun

Respectful Professional
Saturn is the only Mars is actually a very
planet with rings cold place
 Product positioning infographics
Where to advertise it?

Twitter Tiktok Facebook Youtube

Jupiter is the biggest Despite its color, Earth is the planet Venus has a beautiful
planet Mars is cold with life name

Instagram Linkedin
Saturn was named Neptune is very far
after a Roman god away from the Sun
Product positioning infographics
The impact it would have/ visualizations

Instagram 80%

Facebook 10%

Linkedin 10%

Twitter 50%

Youtube 25%

Tiktok 100%

0 25 50 75 100
Product positioning infographics
Four most effective tactics in digital marketing

Email marketing Social media

Venus is the second planet Mars is actually a very cold
from the Sun place

20% 90%

Content marketing Search engine

Jupiter is the biggest planet Saturn is a gas giant and has
of them all several rings

40% 50%
 Product positioning infographics
The best time to post on Instagram

Mon Tue Wed Thu Fri Sat Sun

8:00-10:00 Post Story — — Post — —

10:00-12:00 Story — — Story — Story Post

12:00-14:00 — — — — — — Story

14:00-16:00 — Post Post — Post Post —

16:00-18:00 Story Story — — — — —

18:00-20:00 — — — Story — — —

20:00-22:00 — — — — — — —
 Product positioning infographics
Current digital marketing trends

Programmatic
Personal data security
advertising
Mercury is the smallest planet of Despite being red, Mars is
them all actually a cold place

Inbound marketing Better segmentation

Venus has a beautiful name, but Jupiter is the biggest planet in
also high temperatures the Solar System

Humanize Mobile marketing

Earth is the only planet known to Saturn is composed of hydrogen
harbor life and helium
 Four concepts about marketing
1. 2.

● Variety ● Discounts
Product ● Quality
Price ● Allowances
Mercury is a ● Design Mars is full of ● Payment period
small planet ● Size iron oxide dust ● Credit Items

3. 4.

● Channels ● Sales
Place ● Location
Promotion ● Direct marketing
Saturn has ● Transport Venus has a ● Public relations
several rings ● Coverage beautiful name ● Advertising
Marketing lineal color icon pack
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