Marketing

Management
 What is Marketing?

Satisfying
Marketing Customer
Needs
The Marketing 02 04 06
Process Consumer Pricing
Customer
Behavior Policies
Satisfaction

01 03 05
Customer Product Distribution &
Wants & Development Sales
Needs & Planning Promotion
Marketing of the Product
Marketing of the Services
Marketing of a Person
Marketing
of
Places
Marketing of Ideas
Marketing of an Experience
Marketing of an Organization
 Marketing Careers

Chief
Executive
Chief Officer (CEO)
Marketing ₹ 6 Cr
V-P Marketing Officer (CMO)
₹ 50 L ₹ 1 Cr
Marketing
Director
Marketing ₹ 30 L
Manager
Assistant ₹ 7.5 L
Marketing
Associate Manager
Marketing ₹6L
Marketing Manager
Executive ₹5L
₹ 3.5 L
 Role of Marketing
Definitely Not Probably Not Probably Yes Definitely Yes
Value Addition
for Customer
Winning the
Customer
Outperforming
Competition
Make
Difference to
Society
Achieve
Company’s
Objectives
 Nature of Marketing
• Marketing is an economic function

• Marketing is a business process

• Marketing is a science as well as art

• Marketing is one of the managerial

function
Nature of Marketing
Marketing is a social process

Customer Orientation & Satisfaction

is the philosophy of Marketing

Marketing has dual objectives –

profit making & customer satisfaction
The Marketing Mix

Product Price

Promotio
Place
n