BDNG3103

INTRODUCTORY
INTERNATIONAL BUSINESS
Prepaid by: Ms Norilah Ramli
Tutor OUM
Topic 6:
Operational & Functional
Considerations in
International Business
Prepaid by: Ms Norilah Ramli
Tutor OUM
 Introduction
FOCUSES:
Firstly, alternative
organisational structures for
use in international
operations and control
systems to ensure that the Then, we shall learn the 4Ps of
firms’ strategies & goals can marketing in an international
be monitored & achieved. perspective, namely the issues of
product attributes, pricing,
communication(promotion),&
distribution (place) strategies.
Next, discuss the topic of
managing the financial aspects of
international business such as
payments and receipts, working
capital & sources of investment Finally, attend the issues of equipping
capital. international managers for foreign
postings & managing the local
employees of foreign subsidiaries,
where the different approaches to
staffing policies together with
performance & compensation systems.
6.1 Organisational Design & Control
Organisational design/structure
 the pattern of structural component and configurations used to
manage the total organisation.

6.1.1 Types of 6.1.4

organisational Managing
Structure Change

6.1.2 6.1.3 Control

Centralisation Systems
Versus
Decentralisation
6.2 International MARKETING Management

6.2.1 Product 6.2.4 Distribution

Attributes Strategy

Several major
problems and ways
can be overcome in
respect of the
marketing mix of
international firms.

6.2.2 Pricing 6.2.3 Communication

Strategy Strategy
6.3 International FINANCIAL Management

6.3.1 Methods of 6.3.2 Managing

International Working Capital
Payment and Cash Flow

6.3.3 Source of
Investment
Capital
6.4 Human Resource Management
 Differences in culture, levels of economic development & legal systems
among the countries where a firm operates require firms to customise its
recruiting, terminating, training ang compensation policies between
countries.

6.4.3 Performance
6.4.1 Types of
Appraisal and
Staffing Policy
Compensation

6.4.2 Managing 6.4.4 International

Expatriates Labour Relations
6.4.1 Types of Staffing Policy

 There are 3 types of staffing policies:

1. The Ethnocentric Approach
2. The Polycentric Approach
3. The Geocentric Approach