INTERVIEW

S AND ITS
TYPES
BY GROUP 5
TOPIC:
INTRODUCTION TO
INTERVIEWS
P R E S E N T E D B Y: W I D A D
WA H E E D

ROLL NO: 1324

 INTERVIEW

•  Widely used method of data collection

• By Definition

“An interview is a structured conversation where one

participant asks questions, and the other provides
answers.”
 From Research’s Perspective

• Verbal interaction between the researcher and the

respondents. 
• The interviewer tries to assess the interviewee.

• Interviewer asks questions in a face-to-face

contact (generally) to the interviewee
Source of Primary Data
 Importance of Interviews

• It is the method best suited for the assessment of personal qualities.

• It is one of the major bases upon which counseling procedures are

carried out.
• It provides information to supplement other methods of collecting
data.
• It may be used, in addition to observation, to verify information
obtained through correspondence methods
 Types of interviews/ Ways of Conducting
Interviews

1)Personal Interviews
 Questions are asked personally, directly to the respondent. 

 A face-to-face interview
Advantages: Disadvantages:
i. Spontaneity
i. Costly
ii. Non Verbal
Behavior ii.Interviewer Bias
iii. Completeness
 2) Telephone Interviews

• Conducted over phones

• No personal interaction

• Pre-prepared questions
Advantages Disadvantages
i. Less costly i. Limited
ii. Quick and easier method ii. Respondent’s
iii. Access to people who are
willingness
unavailable face to face
 3) Group Interviews

• Interviewees formed as a group

• Single interviewer interviewing multiple

candidates at the same time.
• Common in industries like food service,
hospitality and retail.
• Class Quizzes
 Advantages

i. Comparison of candidates
ii. Time saving
 4) Panel Interviews

• Consists of a panel of multiple interviewers interviewing a

single interviewee.
• E.g CSS exams, job interviews
Difference
 Which type of interview is this?

Interviewers
Interviewee
Other Types of Interviews

1. Structured Interviews

2. Unstructured Interviews

3. Semi-structured Interviews
THANK YOU!