FUNCTIONS OF A FINANCIAL

COMMUNICATION EXPERT
1) Liaison with executive mgmt
2) Financial publicity
3) Stockholder correspondence
4) Conducting stockholder surveys
5) Preparation of stockholder publications
6) Financial and educational advertising
7) Planning the annual meeting of stockholders
8) Regional meeting of stockholders
9) Working with security Analysts
 TRACING THE GROWTH OF FINANCIAL
COMMUNICATION IN INDIA
Demographic change
Social and Behavioural change
Technological change
 AUDIENCES FOR FINANCIAL
COMMUNICATION
Individual stockholders
Financial Analysts
Financial press
TOOLS OF FINANCIAL COMMUNICATION

 ANNUAL REPORTS
 INVESTMENT CONFERENCES
 CONFERENCE CALL
 FINANCIAL ADVERTISING
1. Who goes for financial advertising?
2. Content of the AD
3. Purpose of financial advertising