Technical jargon Powerful words Appeal to fear

Name calling Bandwagon

1. This uses unfamiliar or highly technical terms to impress confuses, or
deceive consumers or audience
2. It scares or frightens consumers so that they will either patronize or
avoid the product and/or service
3. You are persuaded to use a product or join an activity because
“everyone” is doing it.
4. It uses either pleasant or hideous sound to either lure or drive
people away from something
5. This persuades you to avail the product or service because of reverse
idea you heard about persons or things
1. Pepsi is the choice of your generation unlike Coke.
2. “I’m a professional basketball player. You’ve probably seen me
grabbing rebounds and blocking the shots of the best players in the
league. I couldn’t perform like that on the court without the bounce I get
from GymFans athletic shoes,” says Lebron James.
3. It’s 2008 and time to join the parade of people jogging, walking, and
playing in GymFan athletic shoes. Don’t be the only one in town stepping
to the beat of an old-fashioned drummer! Get a pair of GymFans today!
4. At SuperValue, we give stamps. You can save lots of money. Are you
able to do that at other grocery stores? No, they just keep taking your
money.
5. The speaker in a TV commercial criticizes another person or product.
6. TV Advertisement : Rush to shop at Super-mart this
weekend , everyone is doing it.
7. Valedictorian quoted to her speech, “ The biggest sin is
when you have the ability to help but you do nothing, so you
need to take action”,
8. Thinking outside the paradigm, I think we need to green-
field that role STAT!
9. Bill Clinton ate at McDonald’s and confessed a fondness for
trashy spy novels.
10. You’ll feel a world of difference with this amazing shampoo
from the first time you use it!
Pick which source of information does not belong to each group
and Identify if it is belong to Print, Online, or Broadcast
materials
1. textbooks, workbooks, reference books ,daily TV news
2. TV documentaries, e-book, radio comedies, TV
commercials
3. Blog/vlogs, written diary, videos, webpages
4. Printed magazines, printed news paper, social media,
printed journals
5. Email, book, e-book, mobile app