ANALYZING INTENTION OF WORDS

OR EXPRESSIONS USED IN
PROPAGANDA TECHNIQUES
1."Your hair is dull and frizzy.
Shampoo it."
2. "For soft and silky hair, use
Palm Alive Shampoo!"
1. "Your kids are thin and weak. Give
them milk."
2. "For strong and healthy kids, give
them Nillo. The world's number one
milk."
1. "Buy a cheap but delicious burger
steak."
2. "Beefy and saucy burger steak only
50 pesos each
1. "Your shoes are old. Buy a new
one.
2. " Don't be left behind. Buy Mike
shoes now. Over 90 million
people use it
1. "Make your clothes, fragrant!"
2. "Use the new and best fabric
conditioner with scents that last
longer than expected."
 OBJECTIVES
At the end of the lesson, the students should be able to:
 analyze the intention of words or expressions used in
propaganda techniques (EN8V-IIIg-26);
 apply propaganda techniques in promoting a product;
and
 realize the importance of propaganda techniques in
consumer response.
 PROPAGANDA
is a dissemination of
information – facts,
arguments, rumors, half-
truths or lies to influence
public opinion
7 TYPES OF PROPAGANDA
TECHNIQUES

"Removes 99%
of germs."
7 TYPES OF PROPAGANDA
TECHNIQUES
 7 TYPES OF PROPAGANDA
TECHNIQUES
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
7 TYPES OF PROPAGANDA
TECHNIQUES
 7 TYPES OF PROPAGANDA
TECHNIQUES
A common family is
shown in an
advertisement happily or
excitedly having noodles
for their dinner.
7 TYPES OF PROPAGANDA
TECHNIQUES
 7 TYPES OF PROPAGANDA
TECHNIQUES
A beach resort has its poster
with a picture of a beautiful
view and a tagline that says,
“Experience real paradise!,”
designed to attract tourists.
7 TYPES OF PROPAGANDA
TECHNIQUES
7 TYPES OF PROPAGANDA
TECHNIQUES
"Millions are using it.
Don't be left behind.
Wear Nike now."
7 TYPES OF PROPAGANDA
TECHNIQUES
 7 TYPES OF PROPAGANDA
TECHNIQUES
A major soft-drink brand was accused
of having traces of pesticides a couple
of years ago. While these allegations
were on the rise, the entire
carbonated-drink industry took a hit.
Fruit juices and other drinks were able
to do great business.
7 TYPES OF PROPAGANDA
TECHNIQUES
 7 TYPES OF PROPAGANDA
TECHNIQUES
Holding a toothpaste, a
beauty queen smiles and tells
everyone that the product
can really whiten her teeth
and freshen her breath.
7 TYPES OF PROPAGANDA
TECHNIQUES
 WHICH IS NOT BELONG?
A. "When I shine with you." Lea Salonga for
Ariel
B. "Get strong #Sunsilk Habamazing Hair
Mo!" Sarah Geronimo for Sunsilk
C. "The energy pabaon for Champion!" Milo
 WHICH IS NOT BELONG?
A. "Our idea of Pop Art. Pepsi, Pepsi,
Pepsi." -Pepsi
B. "Trusted by moms." -Clorox
C. "Think Blue, True Blue, and Proud
to be Blue!" -Blue
WHAT PROPAGANDA TECHNIQUE
IS BEING USED?
Famous people give their personal
experiences using the product.

Your product is new in the market. You want

it to be endorsed by Ann Curtis so that it will
positively affect the buying public.
WHAT PROPAGANDA TECHNIQUE
IS BEING USED?
In your advertisement, you want to show
the customers that almost everybody is
using the product.

A politician wants to inspire people to vote

for him in the coming election.
WHAT PROPAGANDA TECHNIQUE
IS USED?
You want people to know only the
positive thing about the product.

A famous soft drink brand will try to

destroy its rival.
WHAT PROPAGANDA TECHNIQUE
IS USED?
Maria has doubts about buying products online, but
since most of her friends are doing it she dismisses her
doubts and went ahead to buy some products online.

Holding a toothpaste, a beauty queen smiles and tells

everyone that the product can really whiten teeth and
freshen one’s breath.
WHAT PROPAGANDA TECHNIQUE
IS USED?
A political candidate is labelling his
opponent a “corrupt leader”.

A common family is shown in an

advertisement happily or excitedly having
noodles for their dinner.
 ASSIGNMENT
From among the seven propaganda techniques, choose
three, and create an advertisement following the criteria
below. Do this on a separate sheet of paper.
Content 40%
Organization 30%
Mechanics 20%
Illustration 10%
Total 100%