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  • Manajemen Pemasaran CH 9 Eng - Version - 1

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    Linda Anadya Tastya
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    The document contains summaries of various marketing concepts from multiple sources, including the marketing mix, the product life cycle, distribution channels, promotion strategies, and the evolution of marketing approaches over time. Sections summarize key topics such as market segmentation, consumer behavior, marketing strategies, and digital marketing tactics.

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    The document contains summaries of various marketing concepts from multiple sources, including the marketing mix, the product life cycle, distribution channels, promotion strategies, and the evolution of marketing approaches over time. Sections summarize key topics such as market segmentation, consumer behavior, marketing strategies, and digital marketing tactics.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views35 pages

    Manajemen Pemasaran CH 9 Eng - Version - 1

    Uploaded by

    Linda Anadya Tastya
    The document contains summaries of various marketing concepts from multiple sources, including the marketing mix, the product life cycle, distribution channels, promotion strategies, and the evolution of marketing approaches over time. Sections summarize key topics such as market segmentation, consumer behavior, marketing strategies, and digital marketing tactics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 35

    Manajemen

    PEMASARAN

    BAB 9
    What is Marketing?

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.

    Source: William M. Pride, Robert J. Hugher, Jack


    R. Kapoor, 2019

    12-2
    Types of Utility

    Source: William M. Pride, Robert J. Hugher, Jack R. Kapoor, 2019

    3
    Evolution Customer Orientation

    Source: William M. Pride, Robert J. Hugher, Jack R. Kapoor, 2019

    4
    Evolution of the Marketing Concept

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    5
    Market Research & the Marketing Process

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.


    6
    The Consumer Buying Process

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.


    7
    Developing a Marketing Strategy

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    8
    Target Market Strategies

    Source: Linda Ferrel, O.C. Ferrel, 2020.


    9
    Segmentations Methods for B2C Market

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    10
    Demographic Segmentation

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    11
    Common Bases of Market Segmentation

    Source: William M. Pride, Robert J. Hugher, Jack R. Kapoor, 2019

    12
    Segmentations Methods for B2B Market

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    13
    Marketing Manager & the Marketing MIx

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    14
    Marketing Mix

    Source: Linda Ferrel, O.C. Ferrel, 2020.

    15
    The Marketing Process

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    16
    Consumer Product Classification

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    17
    Product Life Cycle

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019

    18
    Product Life Cycle

    Source: Linda Ferrel, O.C. Ferrel, 2020.

    19
    Product Life Cycle

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    20
    Product Life Cycle

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    21
    Process for Developing New Product

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019


    22
    Distribution Channel

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019


    23
    Distribution Channel

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019


    24
    Promotion

    Source: Louis E. Boone, Davis L.


    Kurtz, Berston, 2019
    25
    Advertising

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    26
    Advertising Media

    Source: William G. Nickels, James M. MsHugh, Susan M. McHugh, 2019

    27
    The Consumer Buying Process & the Promotional Mix

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.

    28
    The Most Common Types of Sales Promotions

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019


    29
    Seven Steps in Sales Process

    Source: Louis E. Boone, Davis L. Kurtz, Berston, 2019


    30
    Characteristics of Digital Marketing

    Source: Linda Ferrel, O.C. Ferrel, 2020.

    31
    Social Media Use by Platform

    Source: Linda Ferrel, O.C. Ferrel, 2020.

    32
    Networking for Mass Customization of a Physical Product

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.


    33
    A VSAT Satellite Communication Network

    Source: Ronald J. Ebert, Ricky W. Griffin, 2019.


    34
    TERIMAKASI
    H

    35

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