Sociocultural

Environment
 Definition of a sociocultural
environment
• The sociocultural environment refers to trends and developments in changes in
attitudes, behavior, and values in society. It is closely related to population,
lifestyle, culture, tastes, customs, and traditions. These factors are created by
the community and often are passed down one generation to another.
 How doe
affect bu
 Changes in several sociocultural factors may take years.
However, some of them are changing faster and more
dynamucally, for example, thankto techonological
developments.

 Social and cultural change challenges companies to find

more effective ways to adapt to stay ahead of thier
competitors.
 For example, changes in age composition affect changes in
patterns of demand for goods and services. As the elderly
population begins to dominate, the need for health services
and pensions increases.
 How does the sociocultural
environment affect business

 Changes in several sociocultural factors for health services and

pensions increases.
 importance
 A well-designed social environment helps foster
positive peer relantionships, creates positive
interactions between adults and children, and
provides oppotunities for adults to support children to
achieve thier social goals.
  Social stratification.
 Economic issues.  Population size and rate

Social
 Social disorganization. of growth.
 Public health.  Age distribution.
 Wealth and income
disparities.

issues &
 Age discrimination.
 Social inequality.
 Education and public
social  Social mobility.
 Job market mobility and

factors
schools. attitude to work.
 Work and occupations.  Health and education
levels.