RETAILING

INDUSTRY

Retail is the sale of goods and services to

consumers, in contrast to wholesaling, which is sale
to business or institutional customers. A retailer
purchases goods in large quantities from
manufacturers, directly or through a wholesaler, and
then sells in smaller quantities to consumers for a
profit.
 ZIA

EVERYON

S A GOOD
DESERVE

DRESS
E
BEST NEW TRENDS

UPGRADE
YOUR
STYLE
 ZIA
OVERVIEW:
ZIA is a new fast fashion retail business founded by
Raquel Padilla and Veronica Villamor in 2022, located in
Kabankalan City , province of Negros Occidental. The
brand ZIA came from the Arabic word which means
“light or shine”. ZIA envisions a world where everyone
have an opportunity to express themselves, to try new
things, to embrace uniqueness and let everyone shine in a
fashionable way. Whoever you want to be, ZIA will make
it happen for you.
 ZIA
WHAT ZIA HAVE TO OFFER?
Zia is a fast fashion clothing retail business
that operates both physical and
e-commerce store. In Zia, we always emphasizes
the customer’s need and provide them a high
quality of clothing according to the latest fashion
at the best possible price. To be on top, Zia
changes its clothing designs every two weeks on
average in limited supply. If a design does not sell
well within a week, Zia discount those items, and
new design is pursued.
 ZIA
MARKET SCREENING

According to survey, the Philippines, as the second-

most populous country in Southeast Asia, with an
average monthly income of Php 20,000.00, five
percent of Filipinos income were being spent on
clothing. Furthermore, 68 percent of Filipino
cross-border online shoppers spent their money on
fashion, such as clothing, footwear and accessories.
 ZIA
LOCATION
 ZIA
COMPETITORS
TWO MAJOR
MINOR COMPETITORS
COMPETITORS

• KINGSTAR DEPARTMENT STORE 

• JOEGAR BROTHERS VENTURES
• BIG BEN JEANS & SPORTS WEAR
• UNITOP
• APARADOR KABANKALAN
• BEND THE TREND
• OTHERS…
 ZIA

ZIA COMPETITIVE
ADVANTAGE
 Zia changes its clothing designs every two weeks
on average, while competitors change their designs
every two months.
 Don’t lose focus on product quality.
 Clearly define target customers.
 There has been a shift to online and mobile platforms
 Give incentives to loyal customers.
 Using Social Media Influencers and models for
marketing.
 
 COMPETITOR ANALYSIS

OTHER
15%

ZIA
39%

CITY MALL
21%

GAISANO
25%
 ZIA
SEGMENT SCREENING

DEMOGRAPHIC SEGMENTATION

ZIA target market includes women and men, mainly

younger adults in the age range of 18 to 40.
 
 ZIA
MARKET ENTRY

In kabankalan, Zia is a pioneer since it is the first fast

fashion in the city. Clothing collection are based on the
most recent trend designed and manufactured quickly at
affordable price.
 ZIA
MODES OF ENTRY
After setting up our goal, conducting
market research, and identifying the major
and minor competitor the team discover the
best entry modes since Zia is just a start up.
The modes applied by Zia includes direct
exporting, joint ventures.
 
 ZIA’S
FINANCIAL PLAN

Funding Requirements and Use of Funds:

• Store design/build: PHP 500,000
• Opening inventory: PHP 1,000,000
• Working capital:PHP 2,000,000
 ZIA’S
FINANCIAL PROJECTIONS
Balance Sheet
    FY 1 FY 2 FY 3 FY 4 FY 5

ASSETS

Cash 280,608 819,222 1,475,216 2,281,622 3,257,625

Accounts receivable 0 0 0 0 0

Inventory 90,000 103,032 117,951 135,030 154,583

Total Current Assets 370,608 922,254 1,593,167 2,416,652 3,412,208

Fixed assets 170,700 170,700 170,700 170,700 170,700

Depreciation 25,600 51,200 76,800 102,400 128,000

Net fixed assets 145,100 119,500 93,900 68,300 42,700

TOTAL ASSETS 515,708 1,041,754 1,687,067 2,484,952 3,454,908

LIABILITIES & FY1 FY2 FY3 FY4 FY5
EQUITY

Debt 403,113 345,525 287,938 230,350 172,763

Accounts payable 72,000 82,426 94,361 108,024 123,666

Total Liability 475,113 427,951 382,298 338,374 296,429

Share Capital 0 0 0 0 0

Retained earnings 40,595 613,803 1,304,769 2,146,578 3,158,479

Total Equity 40,595 613,803 1,304,769 2,146,578 3,158,479

TOTAL LIABILITIES 515,708 1,041,754 1,687,067 2,484,952 3,454,908

& EQUITY
 ZIA’S
FINANCIAL PROJECTIONS
Income Statement

  FY 1 FY 2 FY 3 FY 4 FY 5
Revenue 1,080,000 2,472,768 2,830,825 3,240,728 3,709,986
Total Expenses 962,000 1,539,107 1,719,742 1,901,321 2,112,641
EBITDA 118,000 933,661 1,111,082 1,339,407 1,597,344
Depreciation 25,600 25,600 25,600 25,600 25,600
EBIT 92,400 908,061 1,085,482 1,313,807 1,571,744
Interest 29,946 26,202 22,459 18,716 14,973
PreTax Income 62,455 881,858 1,063,023 1,295,091 1,556,772

Income Tax Expense 21,859 308,650 372,058 453,282 544,870

Net Income 40,595 573,208 690,965 841,809 1,011,902
 ZIA
BUSINESS STRATEGIES
1. Print ads and Media advertisement- Before the business will
open, we will be spreading information to the public about ZIA
and its products, and the date of opening and activities through
media and print ads.
2. Grand Opening Sales- The firm will hold activities on its grand
opening day such as 20% discount for the costumers.
3. Sales Discount- Upon operation, the proposed business will give
special incentives to loyal customers. It will also give discounts
for the large volume purchases.
 ZIA
SHOP PRIZE OF ZIA CLOTHING

ZIA OFF SHOULDER ZIA FITTED ZIA PLUS SIZE ROSE RED FITTED
ZIA PUFF FLORAL
GARTER SUMMER ELEGANT DRESS CASUAL PLAIN DRESS
DRESS
DRESS COTTON DRESS

480php 599php 549php 738php 349php

 ZIA
SHOP PRIZE OF ZIA CLOTHING

ZIA WOMEN’S
ZIA FORMAL BLAZER
SYMMETRICAL ZIA DENIM JUMPER ZIA UNISEX
FOR WOMEN
SPORTS BRA WOMEN KNITTED VEST

299php 380php 449php 300php

 ZIA
SHOP PRIZE OF ZIA CLOTHING

UNISEX STRIPED ZIA LIMITED EDITION ZIA PLAIN LOOSE

ZIA UNISEX
4in1 ZEUS FOR MEN COLLAR NECK FOR
POLO SHIRT HOODIE JACKET
WOMEN

328php 4,999php 450php 314php