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VALUE CHAIN ANALYSIS

DEFINITION:
Value chain analysis is a means of evaluating each of the
activities in a company's value chain to understand where
opportunities for improvement lie. Conducting a value chain
analysis prompts you to consider how each step adds or
subtracts value from your final product or service.
HOW TO CONDUCT A VALUE CHAIN ANALYSIS

 Identify Value Chain Activities


 Determine the Cost and Value of Activities
Identify Opportunities for Competitive Advantage

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