FRESHLY CHOPPED: NUTRITION YOU’LL CRAVE

FOR

Preeti And Prakriti

INTRODUCTION
 With a vision of ‘bringing out a revolution in farming
industry’, and mission of ‘delivering worth to consumer
in the form fresh pre-cut vegetables’, we are going to
start this company.
 We’ll start from crap, from the most basic idea so that
every household will be benefitted.
 Our target would be working households.
SMALL SAMPLE SIZE SURVEY
 Sample Size: 25
 Source: Primary Data Collection

STUDY
Type No. %

Pre-Cut 8 32%

Both 6 24%

Whole 11 44%
 Categor Type No. %
y
Student Pre Cut 6 33.3%

Both 4 22.2%
8 44.5%
Whole
Married Pre Cut 2 28.5%

Both 2 28.5%
Whole 3 43%

Categ Reaso No. %

ory ns
Time
Pre Cut(8) Saving 8 100%
Less
Tiredness 4 50%
Convenienc
y 7 87.50%

Other 3 43%

Whole(11) Freshness 10 91%

Less
Chances Of
Spoiling 5 45%

Low Price 5 45%

Other 5 45%
INTERPRETATION
Analysis Conclusion

32% of people prefer pre-cut …We have to focus more on

veggies as compared to 44% who advertising and making consumer
buy it whole… base.

About 45% people from both

…Our focus would be more on
categories like to buy veggies as
convincing these 45% of people.
whole only…

Older /married/working people are …Our target audience would be

more interested in pre cut veggies… working people.

…We have to convince our target

91% of people buy whole veggies
audience that precut veggies are
because of freshness…
also fresh.
SWOT ANALYSIS
 Strength:
1. Easy to implement.
2. Less competition.
3. Lot of varieties could be available.

 Weakness:
1. Higher chances of spoiling.
2. Consumers can still be interested in original vegetables and not the
required model of pre cut vegetables.
3. Pre cut vegetables are difficult to keep fresh for long.
 Opportunities:
1. Increase in employment as vendors need to hire people to pre cut
vegetables, not all vendors prefer doing all the work on their own.
2. Highly suitable for working ladies and couples, as pre cut
vegetables are cooked sooner and this can increase its demand in
future.
3. Cooking process will become easier than ever.

 Threats:
1. Model is easier to implement, so can have a high competition in
future.
2. Lack of trust on pre cut vegetables of the consumer will be its
biggest threat.
3. Can’t do much innovation in this field.
IMPLEMENTATION

Capital & Finances

Maintain A Petty
Loan From Govt. Invest 15,000+15,000
Cash Book
Bank

Land & Labour

Start From Rural Hire Disguised Street Vendors &

Area Farmers Delivery
IMPLEMENTATION
Licenses &
Formalities

FSSAI (Food Safety

State Licensing FBO (Food Business
And Standards
Authority Authority Of India) Operator)

Plant & Machinery

Chopping Packaging And

Other Equipments
Equipments Standardization
IMPLEMENTATION
Marketing And
Advertising

Advertising Through Newspaper &

Website & App.
Social Media Magazines

Farming/Factory
Vlogs
Facebook, Instagram
Etc.

Boosting & Ads

Digital Marketing
SO WHAT MAKES US DIFFERENT…
 Freshly picked from farms. Transportation cost would be low.
 Nothing would be wasted as it will be used as fodder for
cattle.
 Different/High variety and types of vegetables would be used.
We’ll expand for fruits and exotic vegetables/groceries as
well. Discounts options.
 Different and eco-friendly packing will be used. Example-
Paper bags for mushrooms; leaf packing; blanching technique
for peas; vacuuming for beans etc.
 Different sizes and cutting techniques.
 All safety procedures will be followed.
THANK YOU