Its Definition, Types, Purposes, and Goals

QUANTITATIVE RESEARCH
OBJECTIVES:

 To discuss the basics of quantitative research;

 To apply the quantitative method in research.

What is Quantitative Research?

 “explaining phenomena by collecting numerical

data that are analyzed using mathematically
based methods (in particular statistics)”

~ Aliaga and Gunderson (2000)

Quantitative Research

 is the traditional, positivist scientific method

which refers to a general set of orderly,
disciplined procedures to acquire information

 utilizes deductive reasoning to generate

predictions that are tested in the real world

 is systematic
 Characteristics of Quantitative
Research
1. It is reliable and objective.
2. It uses statistics to generalize a finding.
3. It reduces and restructures a complex problem to a limited number
of variables.
4. It looks at the connections between variables and establishes cause
and effect relationships in highly controlled circumstances.
5. It test theories or hypotheses.
6. It assumes that the sample is representative of the population.
7. The subjectivity of its methodology is a secondary concern.
8. It deals with the details of the subject.
 Advantages of Quantitative Research

1.It allows the researcher to measure and analyze the data to

arrive at an objective answer to the problem posed or stated.
2. The result is reliable.
3. Standards are usually used in choosing the instruments, in
sampling procedures, and in choosing the most appropriate
statistical treatment.
4. Personal biases can be avoided.
5. Processes involved are simplified.
6. Results can be reduced through statistical treatments and
interpreted in a few statements.
 Disadvantages of Quantitative
Research
1.The context of the study or the experiment is ignored.
2. It requires more resources.
3. Results are limited.
4. It provides less elaborate accounts of human perceptions.
5. In experimental research, the level of control might not be
normally placed in the real world because it is usually done in
a laboratory.
6. Preset or fixed alternative answers may not necessarily reflect
the true answers of the participants.
7. Findings can be influenced by the researchers’ perspective.
Importance of Quantitative Research in
Different Fields
EDUCATION – it can be used in measuring the level of performance
of students and teachers, and in assessing the effectiveness of the
methods and the different programs conducted.
BUSSINESS – it can improve the overall marketing strategy, and help
the company make informed decisions on how to be best move
forward with a particular product or services.
MEDICAL and HEALTH ALLIED SERVICES – it yields statistics that
can help improve the rate of recovery of patients with illnesses
and sicknesses, and the efficacy of medicines and drugs, among
others.
SCIENCE and TECHNOLOGY – it can lead to a more responsible and
accountable operation of the different components of technology.