5062- Nandan roliya

About the
company
Founded by :
Bill Bowerman
Phill Knight

Launched in India in 1996

 5062-Nandan roliya

NIKE
It is an American multinational
corporation

Uses emotional branding

Tends to set up a distinct lifestyle

CRITERIA FOR CHOOSING BRAND
ELEMENTS
OFFENSIVE DEFENSIVE
STRATEGY STRATEGY
1. Memorability 4.Transferability
Easily recognised and Within and across product
easily recalled categories
2.Meaningfulness 5. Adaptability
Descriptive , persuasive
Flexible
3. Likability
Fun and interesting
5023 - Disha Jain
BRAND ELEMENTS
1.Pure American Icon
2.Learning about the
consumer
3.Brand associated with
celebrities

5091 - Dhruv Soriya

BRAND SLOGAN
NIKE LOGO AND SYMBOL

1995
1985
1978
1971
1964 5011-Dhwani Dedhia
PACKAGING
Nike One Box
❖ Shoe-box offers functionality for both delivery
and storage.

❖ It offers a 51 percent reduction in waste for single

online orders
❖ An innovative system that shipped a shoe in its
own container, rather than shipping a box
within another box.
5011-Dhwani Dedhia
NIKE ONE BOX PACKAGING

5011-Dhwani Dedhia
 Brand
Extension
5085 - Raj Vashi
 5085 - Raj Vashi
Nike Electrolytes/ Hydration
- Flavoured Drinks
- Grapes
- Lemon lime
- Orange
- Ingredients
- Improves stamina and recovery
- Availability
Nike Gatorade
- Sugar - 2 grams - Sugar - 36 grams
- Calories - 25 - Calories - 140
- Electrolytes - 825mg - Electrolytes - 350 mg

5085 - Raj Vashi

 Brand
Ambassador

Sanju Samson

5026 - Trish Jain

5011 - Dhwani Dedhia
5012 - Dishant Dedhia
5023 - Disha Jain
5026 - Trish Jain
5062 - Nandan Roliya
5085 - Raj Vashi
5091 - Dhruv Soriya