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    This document contains a SWOT analysis for an Indian snack brand. The strengths include brand awareness, variety of products, quality and hygiene, attractive packaging, and taste. Weaknesses are less advertising, only Indian brands, and limited outlets in North India. Opportunities are increasing reach in India and abroad, expanding hotels, and increasing outlets. Threats include customers preferring western snacks, perception of Indian snacks as unhealthy, and increased competition.

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    Haldiram

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    swot analyis

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    This document contains a SWOT analysis for an Indian snack brand. The strengths include brand awareness, variety of products, quality and hygiene, attractive packaging, and taste. Weaknesses are less advertising, only Indian brands, and limited outlets in North India. Opportunities are increasing reach in India and abroad, expanding hotels, and increasing outlets. Threats include customers preferring western snacks, perception of Indian snacks as unhealthy, and increased competition.

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    10 views1 page

    Strengths (+) Weaknesses (-) : Click Here To Explore Additional Templates and Resources For Free in

    Uploaded by

    chakshu
    This document contains a SWOT analysis for an Indian snack brand. The strengths include brand awareness, variety of products, quality and hygiene, attractive packaging, and taste. Weaknesses are less advertising, only Indian brands, and limited outlets in North India. Opportunities are increasing reach in India and abroad, expanding hotels, and increasing outlets. Threats include customers preferring western snacks, perception of Indian snacks as unhealthy, and increased competition.

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    STRENGTHS (+) WEAKNESSES (–)


    INTERNAL
    FACTORS

    1. Brand awareness and recall. 1. Less advertising is done compared to other food
    2. Variety of products like papads, namkeens, cookies, brands.
    chips, sweets, sherbets, dry fruits, etc. 2. Involved only in Indian brands.
    3. Trusted for quality and hygiene. 3. Outlets are limited only to mainly North India.
    4. Attractive and efficient packaging.
    5. Loved for its taste.

    OPPORTUNITIES THREATS (–)


    (+)
    EXTERNAL
    FACTORS

    1. Increase its reach in India and abroad. 1. Customers are inclined towards western ways, and
    2. Expand the hotel business. are not interested in Indian snacks.
    3. Increase the number of outlets. 2. Indian snacks are considered unhealthy.
    4. Use latest technology like social media for creating 3. Increased competition from other brands and local
    brand awareness. players.
    5. Innovate by introducing snacks catering to the
    youth.

    3D SWOT ANALYSIS

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