Assignment 2.

0
Stakeholders Analysis My Solution

There is no clear competitor in the field, but several companies provide a

similar solution indirectly.
Area Company C1 C2 C3
Name
Company Company Unacademy Vedantu BYJU’S
highlights Profile
Key Positioning Teaching Positioning
Competitive and process has and
advantage Sponsorship stayed the Sponsorship
same for (Brand
decades ambassador-
Shah Rukh
Khan
Market Target wide wide wide
Information Market
Market Share $3.2 billion $600 million $18 billion

Marketing Promote by 1.promoting 1.Brand

Strategy famous its services ambassador-
personalities digitally from Shah Rukh
like Sachin its website, Khan
Tendulkar, google ads,
Kiran Bedi and blog 2.Regional
campaigns
2. melodious
and catchy 3.Collaborati
advertisement ons and
Sponsorships

Product Product/ Online online Ed – Tech

information services learning tutoring company
platform platform
Pricing Variable variable variable

Distribution Website, app Website, Website, app

 Institute
SWOT Strength 1.Low cost of 1.Expert 1.First Mover
courses Tutors Advantage.

2.taken 2.Frequent 2.Diverse

funding from Innovation Products.
many
companies. 3.Broader 3.Strong
Curriculum Finance
3.Captured a
significant 4.First Mover 4. High
market Advantage Customer
Retention.
4.More than 5. Strong
12000 Base of 5.Acquisition
teachers Results of
competitor-
White Hat Jr.

Weaknesses 1.not yet 1.Parent's 1. Low

come in the Belief Return on
k12 segment Investment.
2.Negative
2.So many Reviews 2. Bad
teachers, so Reviews
waste of time 3.Employee
find a good Retention 3.Weak
teacher Inventory
3. Low video 4. Cold Management
quality Calling &
Home Visits 4.Less US
Children
Enrolments.
Opportunities 1.everything 1. Pandemic 1. Increased
has gone 2.Tie-ups & Trend of
from offline Sponsorships Online
to online 3. Expansion
to Rural 2.Education
2.segment of Areas due to
K12 4. Covid-19.
 3.gaining its Collaboration 3.NEP 2020
reach in the with Schools encourages
education 5.Launching online
sector of of teaching.
other Professional
countries, like Courses 4.Introduce
Indonesia 6.Increased Professional
Trend of courses.
Digital
Learning 5.Untapped
Semi.
Urban and
Rural
India.
Threats 1.Other 1. 1. Business
competitors Competitors Model
like Byju's, can be
Vedantu etc 2. Privacy of imitated.
Data
2.Competitor
3.Student s
Boredom
3.Data
4. Hatred privacy
From Tutors
4.Economic
5.Recession Recession.
in Economy