1.

Product: Hai Ha Chew candy

1.1 Owner company

Hai Ha Confectionery Joint Stock Company (HAIHACO) is one of the largest

confectionery manufacturers in Vietnam

The firm was founded in 1960 and has spent more than 50 years striving and
expanding. The company has been steadily expanding, gaining valuable production
and commercial expertise. Hai Ha Confectionery Joint Stock Company has steadily
progressed and developed Continuous development to maintain the reputation and
quality worthy of consumers' trust and love, thanks to a team of experienced leaders, a
good business strategy, a team of professionally trained engineers, and a skilled
workforce.

The forerunner was a tiny plant with a yearly capacity of 2000 tons. Today, the firm
has grown to become the Hai Ha Confectionery Joint Stock Company, with a
manufacturing capacity of up to 20,000 tons per

1.2 Product background

- Where does it sell:

Because of the specificity of the market and is a Vietnamese company, the products
are mainly sold in Vietnam
- Distribution channel:

Vietnam supermarkets, mall, retailers, shipping companies.

 - Design:

1.3 SWOT

Strength 1. Nationwide distribution system

2. Long-term reputation
3. Low product cost

Weakness 1. Machinery and equipment have not

been exploited to their full capacity
2. Inefficient inventory management
3. Management style has not been
innovated, flexible according to market
fluctuations

Opportunity 1. Residential income increases

2. The market has not been fully
exploited

Threat 1. Abundant substitute products

2. Many foreign brands appear
3. Counterfeit goods, imitation goods

1.4 Organizational structure

1.5 Business result

 2. Goals:

2.1 Making profit

2.2 Bring the product back to market

2.3 Release inventory, warehouse

3. Customer Journey:

Awareness Consideration Decision Delight

Customer
behavior
Touchpoint

Pain point
Customer’s
emotion

4. Target Market:

4.1 Target Customers

4.1.1 Buyer personas

4.1.2 Buyer experience

4.2 Segmentation

4.2.1 Demographics

4.2.2 Psychographics

4.2.3 Behavioral

4.2.4 Geographic segmentation

5. Customer insight:

6. Data collection:
 6.1 Interview (From the buyer from supermarket, mall)

6.2 Surveys ( Making a survey form and sending it to customers )

6.3 Focus group

7. Competitor:

7.1 Domestic company

7.2 Foreign company

8. Statement of the problem:

The reason why Hai Ha chews candy is gradually forgotten in the market

9. Solution:

9.1 Change packing style

9.2 New Flavor

10. Channels:
10.1 Billboard
10.2 Social media
11. Division of work:
12. Timeline:
13. Budget: