ADVERTISING

UNIT 3 – COMMUNICATION STRATEGIES

ADVANCED 1
MATCHING EXERCISE:
ADVERTISEMENT (AD) – CONSUMER – LIFESTYLE – LOGO - REGULATIONS

the way in which a person or group

lives.

a person who purchases goods and

services for personal use.

a rule or directive made and

maintained by an authority.

a notice or announcement in a
public medium promoting a product
or service

a high-level programming language

used to teach computer
programming to children.
MATCHING EXERCISE:
ADVERTISER – ASPIRE TO – BRAND – CAMPAIGN - CREATIVITY

a particular identity or image

regarded as an asset.

a series of operations intended to

achieve a particular objective.

the use of the imagination or

original ideas, especially in the
production of an artistic work.

direct one's hopes or ambitions

toward achieving something.

a person or company that

advertises a product, service, or
event.
MATCHING EXERCISE:
DIVERSIFIED – IMAGE – INNOVATIVE – SOPHISTICATED – TAKE INTO ACCOUNT

To consider or regard; to include (as

in an estimate or plan) or pay
attention to; to notice

having, or proceeding from a great

a series of operations intended to
deal of worldly experience and
achieve a particular objective.
knowledge of fashion and culture.

introducing new ideas; original and

creative in thinking.

a representation of the external

form of a person or thing in art.

diverse or varied.