STUDY ON ROLE OF

WOMEN IN
MANAGEMENT
POSITIONS AND AYESHA BEGAM S

IMPACT ON OVERALL 207MB105

LEADERSHIP AND
MANAGEMENT OF
AIDAS
INTRODUCTION
When compared to their male
counterparts, women encounter
numerous challenges from the start of
their careers. Men and women played
equal roles in early society. However, as
society has developed from a simple
economy to more sophisticated
professions such as mining, warfare has
become more male in nature, with men
being compared to and regarded as
being on a higher level than women,
restricting women's options in such
fields.
INDUSTRY
PROFILE
The trend mentioned in the previous section
has an impact on female participation in the
IT business. In different parts of the world,
the influence of the modern IT industry's
progress toward communication and
information is diverse. To understand deeply
why and how women can make the varies by
integrating some traditional male culture
organizations, we will focus on their change in
term of way to work, characters and
motivations while working in Information
technology. We will base our study in the
following question: Is IT company an occasion
for women to have the chance to obtain more
highly skills posts, or is it a new menace of
gender exclusion?
COMPANY
PROFILE
AIDAS is an unprecedented firm in analytics technology
& services helping clients to solve difficult business
problems using Artificial Intelligence and Machine
Learning. They bring proficiency in Data Engineering,
Analytics Technology and Consulting to deliver holistic
AI driven insights and solutions to solve problems.
Ready to establish Accelerators, Flexible service model
and in-depth experience in putting AI algorithms and
Machine learning to practical use makes them a depend
on partner to provide value across the enterprise.

Industry: Information Technology and Services

Company Size: 50 -80 employees
Headquarters: Houston, USA
Founded: 2021
Locations: Bangalore, Coimbatore, USA
PROBLEM
IDENTIFICATION
GLOBALIZATION :

Women face both opportunities and challenges because of

globalization. Senior managers and top executives have greater
control and make more assumptions because of this.

INTERNAL MOTIVATION :

Many male senior executives and top management leaders

simply argue that women have no ambition to succeed in their
current positions.

LIFESTYLE CONFLICTS :

For many women, they are still the primary caregivers for their
families. As time constraints and job expectations become more
critical, many women are forced to choose between personal
and professional aspirations.

BETTER WORKING CONDITIONS :

Women in certain countries are given many leaves and

incentives during pregnancy, as well as additional perks such as
vacations, to help them.
 PROBLEM IDENTIFICATION
ATTITUDE TOWARDS WOMEN AND MEN IN LEADERSHIP ROLES :

People react differently to female and male leaders. Because of taught expectations molded
and supported by the surrounding societal framework that invalidates and undercuts
women's attempts to be effective, influential, and strong, a woman leader elicits a different
reaction than a male leader.

WOMEN LEADERSHIP VERSUS COMPASSION :

When people think of "leader," they think of "masculine," a term that cuts across many
cultural divides. Women are frequently forced to "soften" their leadership approaches to
obtain the acceptance of their components due to perceived inconsistencies between the
needs of womanhood and those of leadership.

DISAPPROVAL OF WOMEN TO PROMOTE THEMSELVES :

When people think of "leader," they think of "masculine," a term that cuts across many
cultural divides. Women are frequently forced to "soften" their leadership approaches in
order to obtain the acceptance of their components due to perceived inconsistencies
between the needs of womanhood and those of leadership.

THE POTENTIAL COST FOR WOMEN LEADERSHIP :

When most people think of "leader," they think of "masculine," a concept that bridges many
cultural barriers. Due to perceived discrepancies between the demands of womanhood and
the needs of leadership, women are usually obliged to "soften" their leadership methods to
get acceptance of their components.
IMPORTANCE OF
STUDY
We considered the growth of new firms,
organizational structures, and operational
and managerial implications. Many IT
organizations nowadays are lean, dynamic,
and adaptive, which is critical, especially
with employees who have different
expectations, motivations, and abilities than
previous generations. Successful leadership
is no longer entirely attributed to men, and
we foresee more significant changes in this
regard because of our times' social and
environmental evolution. As a result, we will
continue to monitor studies on the subject
and examine the views of as many people as
possible from the corporate world.
OBJECTIVES OF
THE STUDY
• Determine the percentage of women in top
managerial positions in the respondents' Aidas.
• Determine how the participants feel about
women in management roles (in terms of
productivity as compared to their male
counterparts).
• Determine whether the participants prefer
male or female leaders in their company.
• Identify any stereotypes about women in the
workplace that participants may have.
• Determine if or not there are any workplace
biases against women.
• Draw conclusions regarding what women
should do to overcome the barriers that prevent
them from rising through the ranks of Aidas
management.
REVIEW OF
LITERATURE
Gender side has an impact on ladies' leaders and their form of
leadership in businesses, according to Bala Subramanian (2016).
The leadership styles displayed by males and girls are compared
in this research. The differences in men's and women's
leadership styles in gendered organizations, as well as the
causes for these differences, are discussed, followed by
recommendations for future research.

Mudasir Qadir (2019), Men are given more difficult assignments

that allow them to demonstrate their abilities and give them
high visibility, and they are given high-value coaching and
development opportunities that allow them to gain skills and
competencies that make them eligible for prime
management/leadership positions. Gender-biased personnel
management practices have a negative influence on female
managers.

jack (2019), Organization’s modification the method they create

hiring and promotion choices and make sure that eligible ladies
area unit given serious thought. Leaders will assure them of
their ability and encourage them to hunt promotions earlier in
their careers.
RESEARCH
METHODOLOGY
DESCRIPTIVE RESEARCH
Analysis It is given with the intention of testing a long-
held hypothesis. During this type of investigation, the
investigator has a vision of what will happen. It implies
that the investigator has a hypothesis, and the goal is to
demonstrate the possibilities that support the theory. In
descriptive analysis, the investigator has a precise plan
for the relationship between the variables being
studied. Using this method, the investigator tries to
visualize whether a hypothesis, which is fixed as
hypotheses, is supported by data.
SAMPLE DESIGN
For the present study, the investigation has chosen
simple sampling technique.
1. Population
2. Sample Technique
3. Tool of Analysis
RESEARCH
METHODOLOGY
POPULATION

The population of the current study consists of age twenty-

three to forty-five where it consists around 50 employees. Due
to time constraints, I have taken the geographic location of
Coimbatore, IT sector- Aidas tech India Pvt Ltd.,

SAMPLE TECHNIQUE

Technique used is Census method. Sampling frames are often

represented as a listing of individuals within the target
population who will participate to the analysis from Aidas.
During this study the sampling frame is targeted towards each
man and ladies towards who square measure tired higher than
age.

• De facto method: In this method, the census is conducted

based on usual place of residence.

• De jure method: In this method, the census is conducted

based on the permanent address of people.

• Modified De- jure method: This is the modified form method

of De Jure method.
RESEARCH
METHODOLOGY
TOOLS OF ANALYSIS
Methods are used for performing research. It may
consist of the techniques of data gathering through
questionnaire, statistical tools for evaluating the data.
1.Anova Test
2.Correlation and Regression Test
3. Chi-Square Test
4. Crosstab Test
5.Reliability Test
DIARY LOG
DIARY LOG