Quality Function Deployment (QFD)

Hin Shitsu (Quality)

Ki NO (Function)

Ten Kai (Deployment)

1

Sanmin-SCI Systems Thailand

(Kano s Model)

Sanmin-SCI Systems Thailand

Kano s model

Sanmin-SCI Systems Thailand

(dissatisfiers)

Sanmin-SCI Systems Thailand

(Satisfiers)

Sanmin-SCI Systems Thailand

(Delighters)

Sanmin-SCI Systems Thailand

Sanmin-SCI Systems Thailand

(Voice of customer)

Sanmin-SCI Systems Thailand

1)
1) 2) 3) 4)

(Focus Groups)

Sanmin-SCI Systems Thailand

2) )

Sanmin-SCI Systems Thailand

10

3)
1) 2) 3) 4) 5)

Sanmin-SCI Systems Thailand

11

4)
2 1) 2) Affinity Diagram Tree Diagram

Sanmin-SCI Systems Thailand

12

5)
3 3= (Absolute Importance) 1= 2= 4= 4 5 5 4 3
Sanmin-SCI Systems Thailand 13

1) 5= A B C D E

2) 1-100 (100

(Relative Importance) ) 47 56 80 65 40

A B C D E
Sanmin-SCI Systems Thailand

14

3)

(Ordinal Importance)

A B C D E
Sanmin-SCI Systems Thailand

1 3 5 2 4
15

QFD (Quality Function Deployment)

 QFD ( Hearing the customer voice ) (Needs) (Wants) (Expectations) (  )

QFD (the needs of the customer) a set of design manufacturing requirements.  QFD (systematic process) Sanmin-SCI Systems Thailand motivating business focus

16

QFD

QFD (reactive) (preventative manufacturing quality control) closed loop of ever improving cost, quality, timeliness, productivity, profitability, and market share.

Sanmin-SCI Systems Thailand

17

Dr. Yoji Akano

. . 1972

Sanmin-SCI Systems Thailand

18

QFD QFD QFD QFD QFD

Sanmin-SCI Systems Thailand

19

QFD

TOYOTA

Sanmin-SCI Systems Thailand

20

QFD
1) driven ) ( Customer

Sanmin-SCI Systems Thailand

21

2) implementation times)

(Reduces

Sanmin-SCI Systems Thailand

22

3) teamwork)

(Promotes

Sanmin-SCI Systems Thailand

23

4)

Sanmin-SCI Systems Thailand

24

House of  Quality (HOQ) (Customer Requirement)

(Prioritize Customer Requirement)  (Technical Descriptors)  (Interrelationship between technical descriptors)  (Prioritized technical descriptors)

Sanmin-SCI Systems Thailand

25

 voice of customer )  ( planning matrix )  ( ) (Technical descriptor

voice of the organization)


Sanmin-SCI Systems Thailand 26

Sanmin-SCI Systems Thailand

27

House of Quality

Sanmin-SCI Systems Thailand

28

Sanmin-SCI Systems Thailand

29

QFD

QFD

Sanmin-SCI Systems Thailand

30

Sanmin-SCI Systems Thailand

31

QFD

Sanmin-SCI Systems Thailand

32

Key to roof / correlation matrix symbols + Positive / Supporting - Negative / Tradeoff DIRECTION OF IMPROVEMENT TECHNICAL REQUIREMENTS PLANNING MATRIX

CUSTOMER REQUIREMENTS

TECHNICAL PRIORITIES PERCENTAGE OF TOTAL Our Product Competitor A's Product Competitor B's Product DESIGN TARGETS

Total (100%)

Key to interrelationship matrix symbols Strong interrelationship Medium interreltionship Weak interrelationship

Sanmin-SCI Systems Thailand

33

Key to roof / correlation matrix symbols + Positive / Supporting - Negative / Tradeoff

+ + -

DIRECTION OF IMPROVEMENT TECHNICAL REQUIREMENTS Performance measures Size of range Technical details PLANNING MATRIX

QFD
CUSTOMER REQUIREMENTS Easy to put on Comfortable when hanging Fits over different clothes Accessible gear loops Does not restrict movement Lightweight Safe Attractive TECHNICAL PRIORITIES PERCENTAGE OF TOTAL Our product Competitor A's product Competitor B's product DESIGN TARGETS

2 5 1 3 5 3 5 2

3 4
1

3 4 1 4 2 2 3 2

4 2 5 1 3 5 3 5

4 5 2 3 5 3 4 3

1.2 1.1 2.6

1.2 1.4 8.4 22 1.2 1.0 1.2 1.0 1.0 3.0 3 8

3 2 3 4 2 54 81.2 63 23.4 70.2 191.6 98.6 30 612 9 13 10 4 5 3 6 12 31 16 1 4 1 2 5 4 5 3 4

1.6 1.4 11.2 29 1.0 1.0 3.0 8

1.0 1.2 6.0 16 1.2 1.1 2.6

38

Total (100%)

Y 174g 250 Y 193g 321 Y 157g 198

4 4mm 5 8mm 4 3mm

Key to interrelationship matrix symbols Strong interrelationship Medium interreltionship Weak interrelationship

Sanmin-SCI Systems 250 8 6 4mm Thailand Y 160g

34

(What does the customer want?) Voice of

Customer  Voice of Customer ( )

voice of customer
Sanmin-SCI Systems Thailand

QFD

35

VOC to What


Voice of Customer
   

VOC Affinity diagram

Sanmin-SCI Systems Thailand 36

VOC Affinity Diagram What

Structured Requirements Document

VOC

What

Title Card Group 1 Group 2 Group 3

Affinity Diagram
Sanmin-SCI Systems Thailand 37

rock-climbing harness good climbing harness

     

(lightweight) (comfortable) (attractive) (safe) (does not restrict movement) different clothes)
Sanmin-SCI Systems Thailand

(fits over

38

Rock Climbing Harness

Sanmin-SCI Systems Thailand

39

VOC Affinity Diagram

 lightweight  comfortable  attractive  safe  does not restrict movement  fits over different clothes  has accessible gear loops

Sanmin-SCI Systems Thailand

40

Affinity Statement

Facilitates Clim
Sanmin-SCI Systems Thailand 41

 Facilitate Climbing

 Usability  Performance  Attractive

Sanmin-SCI Systems Thailand 42

Affinity Diagram

Sanmin-SCI Systems Thailand

43

Affinity Diagrams
Does not restrict movement Fits over Different clothes Safe Attractive Accessible Gear Loops Lightweight Comfortable

Tree

Comfortable Fits over Different clothes Accessible Gear Loops

Attractive Does not restrict movement Safe Lightweight

Facilitates Climbing Usability Attractive Performance

Sanmin-SCI Systems Thailand

44

Tree Diagram

Sanmin-SCI Systems Thailand

45

 Blank QFD Customer Requirement

Sanmin-SCI Systems Thailand

46

   5=  1=

(very importance) (unimportance)

Sanmin-SCI Systems Thailand

47

Sanmin-SCI Systems Thailand

48

Column Customer

Importance to

Customer Importance

Sanmin-SCI Systems Thailand

49

Prioritized customer requirement

Sanmin-SCI Systems Thailand

50

A
Spec ( )

Spec

(does not restrict movement) 5=

Sanmin-SCI Systems Thailand

51

QFD
Sanmin-SCI Systems Thailand 52

Planned Rating

Goal

Sanmin-SCI Systems Thailand

53

Importance Factor

weight

Improvement Factor = {(Plan Rating -Our product) * 0.2} + 1

Sanmin-SCI Systems Thailand 54

Sale Point 1.0-1.5

1.0 = 1.3 = 1.5 =

Sanmin-SCI Systems Thailand 55

Overall Weighting

Importance * Improvement * Sales point

Sanmin-SCI Systems Thailand

56

(Planning Matrix)
QFD Percentage of total Column Overall weighting (=38) 100% ( (2.6/38)*100 = 7 %)

Sanmin-SCI Systems Thailand

57

Sanmin-SCI Systems Thailand

58

1) Performance Measures Meet standards Harness weight Webbing strength 2) Size of range No. of colors No. of sizes Sanmin-SCI Systems Thailand

3) Technical details Padding thickness No. of buckles No. of gear loops

59

Sanmin-SCI Systems Thailand

60

Direction of improvement

Sanmin-SCI Systems Thailand

61

Sanmin-SCI Systems Thailand

62

=9 =3 =1
Sanmin-SCI Systems Thailand 63

Sanmin-SCI Systems Thailand

64

Sanmin-SCI Systems Thailand

65

Sanmin-SCI Systems Thailand

66

(Webbing strength) (Meet standard) Harness weight

Sanmin-SCI Systems Thailand

67

Sanmin-SCI Systems Thailand

68

Sanmin-SCI Systems Thailand

69

Technical Priority (1x3.0)+(3x11.2)+(0)

Sanmin-SCI Systems Thailand

36.6 =
70

Sanmin-SCI Systems Thailand

71

Spec.

Sanmin-SCI Systems Thailand

72

Sanmin-SCI Systems Thailand

73

Stage 1

3 .4

Sanmin-SCI Systems Thailand

74

Sanmin-SCI Systems Thailand

75

Four Phases to QFD

I: Product Planning

House of Quality

Phase II: Parts Deployment

Product engineering functions design characteristics part characteristics part

Sanmin-SCI Systems Thailand 76

Four Phases to QFD cont..

Phase III: Process Planning

Phase IV: Production Planning (Process/Quality Control)

Sanmin-SCI Systems Thailand

77

(Customer requirement) Affinity Diagram Tree Diagram Form ( Transform Elements

Sanmin-SCI Systems Thailand

) Technical Technical Elements

78