UpSpaces

Think Unlimited
About UpSpaces:
UpSpaces Pvt Ltd. The company is based on providing interior designing services
to customer and for the supply of materials, they hire vendors. The company has
created an E-Commerce platform on which the vendors can sell their products to
individual customers as well as corporate. This chapter is having the company
mission, values and benefits of collaborating with the UpSpaces. The Company’s
Sole mission is to create one stop platform for all kinds of space design solution &
to build a place for people to come explore and discover anything they need to buy
online for their space interior needs.

Vision of the company is to provide a one stop solution by creating marketplace

for all material needs Tiles, Laminates, Sanitary Fittings, Light Fittings,
Furniture’s, Furnishing, Paints, Finishing Material etc. with the idea of providing
products & services at the lowest price.
About Internship:

The internship was divided into Five phases, which are,

 Competition study
 Category Study
 Vendor on boarding
 Discussion with the property dealers
Phase 1: Competition Study

A competition analysis was conducted during the internship's initial stage. Upspaces has a lot of
rivals in Mumbai, including;

Livspace.
Arrivae.
Designcafe.
Homelane.
Bonito.
U & Us.
Pepperfry.
Makwana.

The directors of Upspaces were informed of the details after we visited all of the experience centres
belonging to each competitor that were situated in Mumbai and the surrounding areas.
 An overview of

U & Us Design Studio

 

In Operations; Since July 2017

 
A venture of; Godrej & Boyce Mfg. Co Ltd.
 
Official Website:
uandusdesignstudio.com
 
Services offers:

Customization of furniture;
kitchens, wardrobes, sofa sets, TV Units, dining sets, study and kids’ furniture.

Interior Solutions;
Painting, Wallpaper, False Ceiling, Electrical wiring, Carpentry and Panelling, Integration of locks.

Integration Services;
Light Fixtures, Home Appliances, Kitchen integrated appliances, Home security systems, Home automation, Cleaning services,
Refurbishment of furniture.
 
Service Specifications:
3D visualization of complete interior design concept.
Customized furniture, manufactured in Godrej workshops.
project handling with software-based monitoring.
Complete project delivered in 6 weeks or less.
 
Service and Deals provides for;
Full home furniture
Full home interiors
Partial home interiors
Bedrooms
Kitchens
Living rooms
Dining rooms

Experience Centres at;

Thane, Navi Mumbai, Vikhroli, Pune, Bengaluru and Hyderabad.

Goals:
To strengthen the reach in 20 key markets across the nation with the expanded network of 50 centres by 2025.
To touch the revenues of Rs. 1000 crore by fiscal 2025.
Conclusions:
• The website does not contain much information about the sequence of procedure.
• No clarification about the payment schedule is available on the official webpage.
• U & Us not provides the civil works to the customers.
• U & Us is not yet managed to make place in the list of top 10 key players of interior design market across India.

References:
https://uandusdesignstudio.com/index.aspx
https://timesofindia.indiatimes.com/business/india-business/godrej-eyes-rs-1000-cr-revenue-from-uus-platform-by-fy25/articleshow/68186765.cms
https://www.mordorintelligence.com/industry-reports/india-interior-design-market
https://www.godrejinterio.com/
Quotation from U&Us:
Comparison of Quotations:
Providers

U & Us Makwana Opt 1 Makwana Opt. 2 Homelane Design Café Arrivae

Living Room 104868 NA NA 110734 83800 236724

Master Bed Room 136012 NA NA 175440 285151 262699

Bed Room 133852 NA NA 155082 270937 262699

Modular Kitchen 182398 661180 583627 429149 288101 312281

Dining Area 44922 NA NA NA NA NA

Particulars

Washrooms NA NA NA NA 290000 217073

Civil Works NA NA NA NA 477450

Electricals 117000 NA NA NA NA
815546

Paintings 157050 NA NA NA NA

False Ceilings 87300 NA NA NA NA

Miscellaneous 67680 NA NA NA 8120 73059

 Phase 2: Category Study

Every intern received a new task from the company after finishing the competitor research. It was our responsibility to thoroughly
examine the items for interior design. Each intern received two categories. Tiles and Sanitary ware made up my product category. I went
to tile and wallpaper merchants in various parts of Mumbai, Navi Mumbai, and Thane to research the product category.

Objectives

knowledge of the product category.

knowing the business of the vendors, including manufacturing, importing, exporting, and the vendor’s place in the market.
Locate suitable vendors, manufacturers, and distributors for Upspace’s online store.
Tiles & Floorings:
Sr.no. Category Types Measures Top Brands Major Outlets Location

Tiles
1 Floorings Malwa Ceramics Khar
    Ceramic Tiles Ronak Enterprises Khar
    Porcelain Tiles Gada Ceramics Khar
    Glass Tiles Siddharth Ceramics Khar
/Box, /Brass, /Piece, /sq.
    Cement Tiles feet Nishant Enterprises Khar
    Mosaic Tiles Beyond Design Khar
    Quarry Tiles Kohler- Asgarali Nuruddin Santacruz
    Metal Tiles Cera- Rizvi Ceramics Santacruz

    Resin Tiles Estilo Tiles Santacruz

    Stone Floorings Beautiful Homes Santacruz
    Marble Floorings Kajaria Ceramics, Somany Johnson- Kum kum Ceramics Vile Parle
Ceramics, Grindwell,
    Travertine Floorings Asian Granito, Cera Mehta Enterprises Vile Parle
/Brass, /sq. feet Ceramics, HSIL,
Granite Floorings Nitco, Johnson,
    Simpolo, Orient Bell etc. Kajaria- Sangam Marble & Ceramics Mahim

    Limestone / Slate Floorings Designo Mahim

    Hard Wood Floorings /sq. feet Floor Décor Mahim

    Laminate Floorings /sq. feet Savla Ceramics Dadar

    Resin Floorings /sq. feet Navkar Ceramics Dadar

    Vinyl Floorings /sq. feet Kohetoor Stones & Tiles Dadar

    Carpets /Running feet Ceramic World Dadar

    Rubber Floorings /Running feet    

    Cork /Running feet    

           
Fixtures & Sanitaryware:
Hand Wash Basins
2 Sanitary Fittings Jaquar Santacruz

Sinks (glazed or ss sinks)

  & Fixtures Habitat Vile Parle

Bath Tubs
    The Bath Antique Vile Parle

    Water Closets Ronak Enterprises Khar

Indian type
    Beyond Design Khar

European or pedestal types

    Al Bait Ceramics Bandra

    Anglo-Indian type Johnson, Kohler, Royal Sanitary Bandra

Hindware, Cera,
Urinals /Piece Jaquare, Parryware,
    Fidaali Rajabali Bandra
Somany, Asian
Bowl type Granito, etc.
    Savla Ceramics Dadar

Stall type
    Decent Ceramics Dadar

Flush Tanks
    Kings Ceramics Dadar

Taps
    H2O Bath Boutique Dadar

Showers
       

    Water Mixers    
 Phase 3: Vendor onboarding

Objectives
In order to identify possible tile and sanitary ware suppliers and channel partners for Upspaces,
• Recognize their industry and examine the issues they face to answer the supplier’s inquiries about the product and procedure and
to provide information about it to the vendors.
• persuade the buyer to list their product for sale on the upspaces e-commerce website.

Approach
I have chosen a small number of possible vendors for businesses' online marketplace with the aid of the prior work, which involved
understanding the vendors' businesses.
Have spoken with more than 120 tile and sanitary ware dealers in the neighborhood and city, and identified their issues with selling
on e-commerce websites and provided them with solutions. While speaking with vendors, there are a lot of things we need to quickly
clarify while still closing the sale. The following are some significant hurdles that we overcame when trying to persuade the client to
register during that time.
Pitch

 Greetings
 Company overview
 Product overview(about company E-commerce website)
 Benefits
 Cost
 Registration process explanation
 Doubt clearance
 
 Vendors approached:
Date Day Name Location Remarks

21-06-2022 Tuesday Gada Ceramics Khar Not Interested

  Beyond Design Khar Interested, will Contact later

  Malwa Ceramics Khar Not Interested
    Nishant Enterprises Khar Not Interested

22-06-2022 Wednesday Kohetoor Stones & Tiles Dadar Interested, Will Contact later
  Navkar Ceramics Dadar Not Interested
  Ceramic World Dadar Not Interested

  Savla Ceramics Dadar Interested, Will Contact later

    Decent Ceramics Dadar Not Interested
23-06-2022 Thursday Kum kum Ceramics Vile Parle Not Interested

  Mehta Enterprises Vile Parle Interested, Will Contact later

  Bhagwati Enterprises Vile Parle Not Interested
  Giriraj Ceramics Vile Parle Not Interested

  Yug Ceramics Vile Parle Interested, Will Contact later

  Swastik Ceramics Vile Parle Interested, Will Contact later

    Parle Ceramics Vile Parle Not Interested
24-06-2022 Friday Kajaria Galaxy Kalamboli Not Interested

    Kinjal Ceramics Kalamboli Interested, Will Contact later

    FloorTop Kalamboli Interested, Will Contact later

    Ceraone Kalamboli Not Interested
    Oracle Impex Kalamboli Not Interested
    Flora Tiles Kalamboli Not Interested

    Aryan Cera Kalamboli Interested, Will Contact later

 25-06-2022 Saturday Gurukrupa Tiles Kalamboli Interested, Will Contact later

  Kinjal Ceramics Kalamboli Interested, Will Contact later

  Kajaria Ceramics Kalamboli Not Intrested

  FloorTop Kalamboli Interested, Will Contact later

  Apollo Designer Tiles Kalamboli Not Intrested
    Galaxy Marble & Ceramics Kalamboli Not Intrested

27-06-2022 Monday Gayatri Ceramics Andheri Not Intrested

  Mehul Tiles Andheri Interested, Will Contact later

  Prime Ceramics Andheri On board

  Saral Tiles Andheri Interested, Will Contact later

  Royal Ceramics Andheri Not Intrested
    AGL Tiles Andheri Not Intrested

28-06-2022 Tuesday Ceramic Gallery Turbhe Interested, Will Contact later

  Shreemeet Enterprises Turbhe Not Intrested
  Rachana Ceramics Turbhe Not Intrested

  Manasi Ceramics Turbhe Interested, Will Contact later

  Mitwa Ceramics Turbhe Interested, Will Contact later

    Mahalaxmi Ceramics Turbhe Not Intrested

29-06-2022 Wednesday Salasar Marble & Ceramics Turbhe Not Intrested

  Cera Style Gallery Turbhe Interested, Will Contact later

  Maharashtra Traders Turbhe Not Intrested

    Arihant Ceramics & Tiles Turbhe Interested, Will Contact later

Conclusion:

 Through the survey, it was discovered that many consumers are afraid to sell on e-commerce platforms because they
find the process challenging. They believe it may take more time to set up the team to handle e-commerce platform
activities.
 The most effective method of promoting the UpSpaces E-Commerce platform may be celebrity endorsement.
 Many customers were seen to have carefully listened to information about the product but were reluctant to register
because they were wary of attempting something new. To get people to register, all it takes is a little work.
 One of the most important factors in securing the purchase was the 3D image, however it required extra attention
while speaking with the customer.
 Encourage the relationship manager to make an offline visit once every month.
 Phase 4: Demand potential Study

Understanding the possibilities of internal solutions and the channel partner creation plan was the study's main goal.
Since there are many different channels to access the interior solutions market, it is important to analyse and gauge
the interest of possible channel partners in order to comprehend the need and challenges of developing a channel
sale.

Each trainee was given a region to cover and a list of the property dealers and DSAs for home loans.

Thane region was assigned to me. We were given some questions by the company to ask the real estate agents
throughout the conversation.
Conclusion:
 Most real estate brokers don't want to deal with interior issues. They only concentrate on real estate trading.
After the transaction is completed, they stay out of any civic work.

 Customers in Vashi typically stroll in solely to rent things, therefore they don't ask for interior solutions.

 Every major real estate company already has a tie-up with an interior designer.

 Additionally, they have their own section of architects who handle all project work relating to interior solutions.

 A few real estate dealers expressed interest, but they sought out high margins.
Thank you.