Sustainable Advantages and Capabilities for ChateauOnline

 High Collection- At least three times as high as a typical supermarket

 Big market to serve- Whole EU and Switzerland
 Online Featuring and Discussion Platform
 First Mover Advantage and Learning by Doing
 Centralized Business Model
 Lean Operations, direct shipment from wineries, Consistent standards, and quality
 Bypassing middlemen
 Localisation of websites to overcome cultural and language barriers
Capabilities of ChateauOnline

Use of versatile teamStruggling to attract retail

customers
Variety building
Conversion rate only 0.1 –
Supply chain 0.7 %
management
Beating new competitor
Customer service and start-ups like Rouge et
helpline Blanc, MadAboutWine,
IT Infrastructure VinSurVins, etc.