TRENDS, NETWORKS AND CRITICAL

THINKING IN THE 21ST CENTURY CULTURE

PROCESS
OF
TRENDS
 Learning Competency

Learners will be able to:

• Explain the process on
how to spot a trend
HUMSSS_MCT12-Ia-b-2
 REVIEW
What is trend?
Give examples of a
trend in 21 century
st

culture.
 Poster Analysis

• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
 Ways in
identifying/
spotting trends
SOCIAL MEDIA
EVOLUTION
 MARKET
EVOLUTION
 MARKET
EVOLUTION
 FASHION
EVOLUTION
 FASHION
EVOLUTION
EVOLUTION
EVOLUTION
 Poster Analysis
• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
STATISTICAL
ANALYSIS
 GROUP
ACTIVITY
1. The class will be divided into 5 groups.
2. Each group will discuss the graphical
analysis and interpretation of the top 10
most popular social networking apps,
percentage of who uses social
networking sites and the impact of
technology on relationships.
 PROCESSING
QUESTION

1. What does the

graphic analysis
result mean to you?
 Steps in
spotting a
Trend
 Step 1:
Know your objectives

Firstly, you shouldn’t dive into spotting

trends before you know why you’re spotting
them and what you want to achieve. For
example, are you looking to find an idea that
will make you money, or that will encourage
your existing target audience to spend more
with you? Who are you targeting? Establish
your goals and chosen industry before you
move forward.
 Step 2:
Understand the Landscape
 Step 2:
Understand the Landscape

The Innovators: These are your quirky, open

minded and extravert people who innovate
new ideas, try new things, take big risks and
generally don’t care about what people think.
Only 2.5% of people are innovators, so you
may not even know one personally. If you do,
it’s recommended that you get to know them,
find out what they do, where they go and
generally feed off of their thoughts and habits.
 Step 2:
Understand the Landscape

Early Adopters: They’re considered to

be a ‘go to’ person for new
information and early trends. They
take the trends early on and
encourage others to join in by
reducing their fears. Often have
disposable income/more free time to
invest in trends at their early stages.
 Step 2:
Understand the Landscape

Early Majority: Take their time to

asses products and new trends before
they take them on – need to know
that they won’t be considered
strange. Willing to embrace new
trends as long as they understand
how it will fit in with their lives.
 Step 2:
Understand the Landscape

Late Majority: Adopt in reaction

to peer pressure, emerging
norms, or econimic necessity.
Any uncertainty and fears must
be resolved before they adopt
the trend.
 Step 2:
Understand the Landscape

Laggards: Traditional, make

decisions based on past
experiences. Often economically
unable to take risks on new ideas.
Into specific hobbies  – could
potentially be the innovator of a
particular concept or industry.
 Step 3:
Look & Observe

Once you have a clearer picture of

who you should be talking to, and
where you should be hanging out,
what you should be reading and
watching – do it. Immerse yourself
in information from your chosen
areas, research as much as you can.
 Step 3:
Look & Observe

Handy Research Tools:

• Twitter Search
• Google Alerts
• Google News
• Kickstarter – a great website showcasing the latest products,
inventions and trends.
• Newspapers, magazines & blogs
• Email Newsletters & Facebook Pages
• Market research, surveys and polls
• Everyday observations and conversations with industry
experts, innovators and anyone else on the innovation curve
 Step 4:
Connect the Dots

Once you’ve collated information and the

latest news from your chosen area, you can
start to group articles together, assess and find
connections between the elements.
• Tools for collating and bookmarking your
findings:
Evernote – A great tool that lets you
assign photos, docs, scans, notes etc for
future reference.
 Step 4:
Connect the Dots

 Pinterest – A great content sharing service that

allows members to “pin” images, videos and other
objects to their pinboard for future reference.
 Delicious – An online social bookmarks manager
that lets you save, organise and discover
interesting links on the web.
 Freemind – great free tool for creating mindmaps
 Old fashioned pen & paper, sticky notes & white
boards!
 Step 5:
Assess & Test

Once you have connected the dots

between your findings and found re-
occuring themes and connections, you
can then assess the potential trends to
see how they are doing in the current
landscape, and make potential
predictions for the trends future using the
following:
 Step 5:
Assess & Test

Google Keywords: By using google keywords you

can see the average number of searches that your
potential trend is typed into Google each month,
and compare them to other trends and keywords.
Google Trends: Google Trends is really good for
seeing the fluctuation of trends, how well they’ve
done in the past, how well they’re doing now and
make predictions of how well they’ll do in the
future.
 Step 5:
Assess & Test

Then ask yourself the following:

• What are the needs that the trend satisfies
(is it a trend or fad)?
• How many people won’t be able to or be
interested in taking advantage of the trend?
• What will affect the speed of the trend?
• Where is the trend now – who’s currently
using it on the innovation curve?
 Step 5:
Assess & Test

Once you have a solid idea that’s on trend

and that will survive within the current
landscape, find out the following:
• What demographics are you targeting (get
to know them and ask them questions)
• What is the investment required and how
profitable is the idea?
• What’s the longevity of the concept?
 RECITATION
1.What is the significance of
knowing the ways to
identify trends?
2.How can you intelligently
spot, accept or reject any
emerging trend?
 REFERENCES

Mangiduyos, G.P. (2017) Trends, Networks, and Critical

Thinking in the 21st Century
https://
www.forbes.com/sites/bemardmar/2016/08/16/how-t
o-use-analytics-to-identify-trends-in-your-market
www.rohitbhargava.co./2012/how-to-spot-a-trend-7 -s
ocial-media-trends that-matter-in-2013.html