Professional Documents
Culture Documents
LEARNING COMPETENCY
✓ Explain the concrete effects of globalization and
to one’s daily life.
HUMSS_MCT12-If-g-2
✓ Explain the need for collaboration and
cooperation to achieve interconnectedness of
people and nations.
HUMSS_MCT12-If-g-4
Task: A Case Study
2 minutes to copy…
The Coca-Cola Company
The Coca-Cola company was founded in the United States in 1886. The
company set up bottling plants in Canada in 1906. In 1928, it introduced the
soft drink Coca-Cola at the Olympic Games which were held in Amsterdam. In
the 1940s, the company began to set up bottling plants in countries around the
world.
Coca-Cola is popular because it has been advertised as a brand of soft
drink connected with fun, friends and good times. Its international image was
successfully promoted by a 1971 commercial, where a group of young people
from all over the world gathered on a hilltop in Italy to sing "I’d Like to Buy the
World a Coke." In 1978, the Coca-Cola Company was selected as the only
non-Chinese company allowed to sell packaged cold drinks in the People's
Republic of China.
Today, the company produces nearly 400 brands in over 200 countries.
More than 70 percent of the company’s income comes from outside the United
States. Coca-Cola is an extraordinarily successful example of
multinationalization (跨國化). Its success raises the question of why and how
it has been so successful. The multinationalization of the Coca-Cola Company
is also often used as an example to illustrate the concept of economic
globalization.
DISCUSSING
NEW
CONCEPTS
AND
PRACTICING
NEW SKILLS
TRENDING Q:
MIGRATION
TYPES OF
GLOBALIZATION
ECONOMIC GLOBALIZATION
- establishment of a global
common market, based on the
freedom of exchange of goods
and capital.
ECONOMIC GLOBALIZATION
- development of worldwide
production markets and broader
access to a range of foreign
products for consumers and
companies involving particularly
movement of material and goods
between and within national
boundaries.
FINANCIAL GLOBALIZATION
- is accelerated in large
part by technological
transmission, the
spread of technology
across borders.
ECOLOGICAL GLOBALIZATION
- occurs when
ecosystems are
constantly exchanging
materials through the
movement of air in the
atmosphere, the flow of
water in rivers and the
migration of animals
across the landscape.
SOCIAL GLOBALIZATION
- is a social transformation or
process leading to the
achievement of people-centered
development. Human-centered
development concept is offered as
an alternative strategy to bring
about a more equity development
outcome.
MIGRATION
LABOR
- is defined as work, especially hard
LABOR
physical work.
MIGRATION - is a movement to another place,
often of a large group of people.
TYPES OF MIGRATION
INTERNAL
MIGRATION
this is defined as the process
where migrants look for a new
residence within their own
country, state, or continent.
TYPES OF MIGRATION
EXTERNAL
MIGRATION
moving in a different country,
state or continent to a new
residence.
TYPES OF MIGRATION
IMMIGRATION
coming to live permanently in a
foreign country.
TYPES OF MIGRATION
FORCED
MIGRATION
this happens when the state or
authorities forced its people to
migrate for a reason.
COLLABORATION
COOPERATION
COLLABORATION COOPERATION
means to work together with others to is the process of working together to
achieve a common goal. the same end. It is an active help
from a person, organization etc. such
as an orderly sharing of space and
resources.
Unconditionally sharing everything Conditionally sharing information and
and helping each other while mutually resources while functioning together
working together in cohesive within an independent “connective” in
“collective” in unusual roles typical roles with workloads accepted
embracing talents of each person to as unequal to change something.
synergize or invent something new.
COLLABORATION COOPERATION
benefits all the groups benefits some individuals in a group
serves the whole team’s goal meets their personal needs
may result to creative innovation may result in disrupted innovation
Question?