Political

Communication
Thanachate Wisaijorn
(PhD)
Today’s topic
1. Political communication
2. Mass media
3. Discussion
Introduction
Introduction
Introduction
• Politics and communication cannot be
totally separated.
• We just want to communicate with our
mobile phone but (international) politics
intervened in how choose our devices.
1. Political communication
1.1 Definition
• Without political
communication, there
is no politics
• Politics is about
information and
news: Communication
between those with
authority/power and
people
1. Political communication
• Political communication is
public discussion on how
to allocate resources
• Authority and decision
making of state officers
should be informed.
• Denton and Woodward
(1990)
• Focusinv on speech and
1. Political communication
• Doris Graber (1981): Political
communication should not be limited to
verbal language
• Verbal language: written and spoken
words, phrases or sentences
• Non verbal language should be included.
• Facial expression
• Boycotting
• Political symbols
1. Political communication

• Can any body tell me what these

political symbols (non-verbal
languages) mean?
1. Political communication
1. Political communication
1. Political communication
1. Political communication
1. Political communication

• Political communication includes spoken

and written words and symbols. It
conveys meanings from from a group of
people who try to tell other groups
something.
1. Political communication
• 1.2 Elements of political
communication
• A. sender
• To tell others something
• In a democratic society,
political party has influence on
the policy of the government
• The government also has its
own media.
1. Political communication
B. message
Words --- when one wants to tell
others something
Pictures- --- when one wants to tell
others something
symbols -- variety of meaning
Signs – different colours convey
different meaning
Music – a hook for attraction
If we see these symbols, what is the message
they want to tell us?
If we see these symbols, what is the message
they want to tell us?
1. Political communication
• C. channels
• Different channels can be used differently
• Television
• Telephone
• Social media
• Radio
1. Political communication
• D. receiver
• Sometimes, receivers get the message directly from
the senders
• Sometimes, receivers get the message from other
receivers
• Different groups of receivers receive different
messages – they choose the message they want to
receive.
1. Political communication
1. Political communication
1. Political communication
1. Political communication
• E. feedback
• Often, there are
some kinds of
feedback from the
• Often, there is no
feedback at all.
2. Mass media
• 2.1 Influence over
politics
• Political standpoints
can be supported or
devalue.
2. Mass media
2. Mass media
2. Mass media
3. Discussion
• Have you ever heard/witnessed
political communication that
causes conflicts?
• Is it possible to be part of
political communication that
prevents conflicts from
happening?
Discussion