Dell Laptops

By Group 7
History
Michael Dell, the founder and CEO of Dell Inc. started his
journey from his college dorm room in 1984

Advancements made by the company

throughout the decades

In 21st century Dell expanded its product line to

include televisions, digital cameras, and a variety
of computer-related products
 SEGMENTATION,TARGETING ,POS
1 ITIONING

MARKETING
REACH AND SALE 2
COMPETETIVE ANALYSIS.

3 CUSTOMER ANALYSIS.
 UNIQUE FEATURES

Design Innovation

Budget- Technical Better

Customized
Friendly Support Security

Dell is among the top-selling laptop brands in the world. It is considered as the most consistent and
forward-thinking laptop brands out there. Dell is one of the few brands that deliver reliable and robust
machines.
 Impactful & Variety
.

• Progressive path
• Technology advancement
• Challenges faced
.
Marketing strategies

• Competitive advantage
• Higher Efficiency
• Cost Effective
 Dell laptop's social media communication
improvements and strategies

1. Defining strategy.
2. Identifying and listening to existing conversations.
3. Encouraging internal organizations to participate.
4. Cultivating conversations and communities.
5. Providing incentives for participation content.
THANK YOU
• Krish Patel :- 3054
• Tanay Shah :-3077
• Aman Kuvadiya :- 3031
• Neil Prabhakar :- 3059
• Pravaksha Vaghasiya :- 3084