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• Any given economy needs both the government and
the private sector to grow.

• The needs of the country cannot be feasibly catered for

by the state on its own.

• Individuals also need to establish themselves as key

components in any healthy economy.

The role of the individual/Enetrepreneur is what

we are going to look at in the following sections.

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• Social change
• Local/current problems solved
• “give back to the community”

Livelihood betterment
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 • 38 +1 Articulations

• Kiroo games, Cameroon

• Songhai, Agriculture, Benin

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Grading Scheme:

– Attendance 5%
– Assignment 1: 30%
– Assignment 2: 20%
– Final Examination 45%

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1) TRIZ Design Process/methodology
2) Protection of Trade Name
3) Case Studies

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 Trade Name and importance of it Protection
1) What is a trade name (TN)?
It is the name under which an establishment is known and
operated, whether industrial, artisanal or agricultural, or even
establishments providing services (communication, tourism,
hotels, catering, finance and insurance, health centres, leisure,
etc…)

2)What is the function of TN

The essential function of the trade name is to allow the public to
recognize a particular establishment, to differentiate it from other
establishments.

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3-Why do we protect a trade name?

The protection makes illegal the use of a name which reproduces

identically a commercial name previously used or registered by
another company, for the same activities or which resembles it to
the point of creating confusion in the minds of consumers.

Registering a business name legally protects the owner and

shields him from inconvenience.

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4-How to protect a commercial name?

There are two ways:

Usage- This acquisition is fragile;
- It does not give any guarantee to the user or the holder as to the
subsequent use;
- The sanction is less vigorous in case of violation.

The registration - Is done by filing which grants an exclusive right;

It confers rights on the holder and allows him to benefit from civil
and criminal sanctions in the event of infringement of these
rights.

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5-When do we talk about infringement of the rights of a trade
name?

There is an infringement of the rights of a trade name if a risk of

confusion appears.

Thus, the trade name is only protected between competitors.

The protection only concerns companies carrying out the same

activities. The goal here is to prevent the customer in the
presence of two similar names from being led to think that they
are the same company.

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6-What are the sanctions related to the violation of a conferred
right?
-Prison sentence from 03 months to 01 year;
-Payment of a fine of 1,000,000 to 6,000,000 CFA francs.
In addition, reparations and other sanctions are provided for by
the Civil Code (payment of damages, publicity of judgment, etc…)
Only trade names registered with AIPO may be subject to criminal
sanctions against anyone who violates the rights attached thereto.
With regard to trade names that have not been registered with
AIPO, the sanctions are less severe and are essentially limited to
the sanctions provided for by the civil code in force in the country.

AIPO= African Intellectual Property Organization .

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7-What is the duration of protection?

The term of trade name protection is ten (10) years from the date
of filing of the registration application. After this period,
ownership of the trade name may be retained without time limit
by successive renewals every ten (10) years subject to payment of
taxes related thereto.

8-What is the cost of protection?

Requests for registration of the trade name for renewal and prior
art search are subject to payment of the fees prescribed by the
regulations in force.
The amount is 10,000xaf for natural persons and 20,000xaf for
legal persons and which is valid for 10 years.

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9-Where to file your commercial name?
-At AIPO
-To the National Liaison Structure (SNL),
- an AIPO branch present in each Member State.

10-What are the documents to provide?

- The NC501 form duly completed in 02 copies (available on the
OAPI website); www.oapi.Int.
- Proof of payment of the related taxes;
- The power of attorney, if applicable.

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ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS

1. TAKE RISKS
2. PRIVILEGE SKILLS OVER DIPLOMAS
3. FOUND YOUR COMPANY
4. EDUCATE YOURSELF EVERY DAY
5. THE PERFECT MOMENT DOESN'T EXIST, ACT NOW

20
 ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS

1. TAKE RISKS
To succeed :
YOU NEED TO GET OUT OF YOUR COMFORT ZONE, BE BROKEN FOR
A MOMENT. LOSE SOME FRIENDS… MOST PEOPLE DON'T
UNDERSTAND IT.
Do not fear failure:
FAILURE IS AN INTEGRAL PART OF THE INNOVATION PROCESS.
BECOME A FRIEND WITH THIS.
IF YOU THINK SOMETHING WILL LIKELY FAIL BUT IT'S IMPORTANT
ENOUGH TO TRY, MAKE SURE YOU GO FOR IT.
FAILURE IS GENERATIVE. FAILURE IS A NECESSARY COMPONENT OF
INNOVATION.

I DIDN'T KNOW HOW, SO I TRIED, FAILED, FAILED, FAILED AND THEN

I SUCCEEDED. 21
ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS

2. PRIVILEGE SKILLS OVER DIPLOMAS

Elon Musk once said:

I DO NOT HAVE A DEGREE IN AEROSPACE.

I HAVE TALKED TO A LOT OF SMART PEOPLE AND I HAVE A
GREAT TEAM.

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 ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS
3. FOUND YOUR COMPANY
SETTING GOALS IS THE FIRST STEP TO TURNING THE INVISIBLE
INTO THE VISIBLE.
The rule of the game is simple: "AIM BIG, START SMALL"

BUILD RELATIONSHIPS WITH:

 . LAWYERS
 . ACCOUNTANTS
 . SALES CONSULTANTS
 . MARKETING EXPERTS
 . GRAPHICS
 . SPORTS COACHES…
 YOUR CONTACTS ARE WORTH MONEY. 23
ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS

4. EDUCATE YOURSELF EVERY DAY

Things don't get easy... You are the one who gets stronger.
Don't stop the process of your growth...
THE PATH TO SUCCESS THROUGH CONTINUOUS LEARNING
OF NEW KNOWLEDGE.

LOOK FOR CRITICISM and READ A LOT OF BOOKS

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 ELON MUSK'S ADVICE FOR YOUNG ENTREPRENEURS
5. THE PERFECT MOMENT DOESN'T EXIST, ACT NOW
At some point, you have to stop continuing to dream your life, and
live your dreams. People are already tired of hearing your gossip,
they don't give a damn about your action plans.

You have to prove your words with concrete deeds.

What are you doing on Monday? What are you doing on
Tuesday?...

Life is not a historical narrative to tell us what you have already done
or what you are going to do, the world around you wants reality.

You have to do something every day towards your dreams if you

want to reach the top.

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DON'T LOOK AT THE EVOLUTION OF YOUR FRIENDS TO THINK
YOU'RE LATE. EACH FRUIT RIPENED IN ITS SEASON.

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Everyone has their moment of glory.
Stay focused, your turn will come. 27
• Kiroo games, Cameroon

• Songhai, Agriculture, Benin

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Motivational/ Conclusion

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30
 If you want to succeed in business, you have
to know how to identify your real enemy.
Don't always be in contradiction when we tackle your product or
service: "BEING AN ENTREPRENEUR" means "SOLVING PROBLEMS".

If people have a problem with your service or your product, it is

useless to fight them: rather try to become the solution to the
problem, even if the problem comes from you.
Your only objective should be to prevent your customers from going
elsewhere.  31
The campaign "Just say No to H20" was launched in November 2000.

NO

Coca-Cola did not try to justify

themselves and contradict their
detractors, because they had
detected the real enemy: Tap water.
So they agreed to recognize the excess sugar in their drinks,
then they offered an alternative and at the same time, they
tackled the real enemy: (tap water)
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The "Just say No to H20" campaign was a success.
 Sometimes you have to accept attacks and propose solutions in
order to increase your turnover.
This is one of the reasons why those who pursue their passions
quickly go bankrupt, because when someone criticizes their
products or services, they take it personally.

Take into account customer reviews, improve your service or your

product and call back the dissatisfied customer to tell him that now
you have exactly what he wanted.

Your enemy is an empty bank account,

not a disgruntled customer.

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“The size of your dreams must always exceed your
current capacity to achieve them. If your dreams do not
scare you, they are not big enough for you to be a
successful entrepreneur.”

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