Key

partnerships
•McDonald's has numerous partnerships in place,
recently launching several partnerships with Uber
Eats, a sponsorship partnership with Pokémon
Go, and a distribution partnership with West Jet.

•This global strategic partnership provides

McDonald's customers and franchisees with the
convenience and value of McDelivery while
supporting delivery growth and promoting both
companies' commitments to innovation.
 Cost structure
McDonald's cost structure has some similarities to
the industry average in this case with raw materials
(purchasing) being one of the largest components,
followed by labor.

•McDonald's cost structure :

• 31.00% on purchases
• 3.50% on depreciation
• 24.60% on salaries
• 3.40% on Marketing
• 14.00% on Rent and Profit
On the other hand, fixed include building
leases, franchise fees, machinery, workers, and
utilities.
Variable costs include food and beverages,
transportation costs, paper products, plastic
products, and workers’ salaries; most of the cost
goes to raw materials, which are variable costs.
Costs.
 Revenue streams
McDonald's generates revenue from franchise agreements by offering franchises to its partners, considering
that it is a very important player in the fast-food market, its major source of revenue is the rental of its
premises to franchisees. Considering that this model provides McDonald's with a steady stream of income
from rent and royalties on food sales.

McDonald's accounts for about 82% of franchisee revenues, compared to 16% of company-operated locations,
as a result McDonald's aims to continue to increase its share of franchise locations from 93% to 95% in the
future.

McDonald's operates the following business divisions:

• International Markets
• U.S. Operations
• International and corporate licensed development markets.

Each of these divisions' accounts for 54%, 37.2% and 8.7% of the
company's revenues.
 bibliography

• Uber and McDonald’s to Drive Delivery Growth with Long-Term Global Strategic Partnership. (s/f).
Recuperado el 10 de diciembre de 2022, de
https://corporate.mcdonalds.com/corpmcd/our-stories/article/uber-mcdonalds.html
• Cost Structure—Cost Structure McDonalds cost structure is very similar to the industry average,
with raw materials (purchases) being the largest | Course Hero. (s/f). Recuperado el 10 de
diciembre de 2022, de https://www.coursehero.com/file/14364220/Cost-Structure/
• The McDonald’s business model—How does McDonald’s make money? (s/f). Recuperado el 10 de
diciembre de 2022, de https://finty.com/us/business-models/mcdonalds/