MANAJEMEN PEMASARAN

CONCEPT CALLANGE QUIZ

NAMA : BASMALAH RILWAN MENGAS

NIM : 201810160311153

KELAS : MANAJEMEN 3D
  creating; packaging; pricing; delivering
  
producing; planning; budgeting; exchanging
  
packaging; pricing; promoting; delivering
  
planning; implementing; promoting; communicating
  
creating; communicating; delivering; exchanging
  

A negative demand state for a product means that consumers _____.

  may share a strong need that cannot be satisfied by an existing product

  
begin to buy the product less frequently or not at all
  
may be unaware or uninterested in the product
  
vary purchases on a seasonal basis
  
dislike the product and may even pay to avoid it
  

The marketing of Walt Disney's Magic Kingdom is good example of

_____ marketing.
  service
  
goods
  
experience
  
person
  

"Build a better mousetrap and the world will beat a path to your door."
This statement embodies which of the following company philosophies
or concepts about the marketplace?
  Selling
  
Marketing
  
Consumer
  
Product
  
Production
  

_____ are wants for specific products backed by an ability to pay.

  Demands
  
Needs
  
Offerings
  
Wants
  
Desires
  

The development, design, and implementation of marketing programs,

processes and activities that recognize the breadth and
interdependencies are called _____.
  alternative marketing
  
holistic marketing
  
relationship marketing
  
marketing networking
  
internal marketing
  

Which of the following is NOT one of marketing's four Ps?

  the creative process being inherently a destructive process resulting in a more

   complicated society
the idea that the creative process depletes natural resources
  
 the pollution caused by new technologies
  
new technologies hurting industries with old technology
  
The idea that new technologies need new regulations which destroys the status
   quo

Which of the following is NOT one of the four components of holistic

marketing?
  Social marketing
  
Relationship marketing
  
Integrated marketing
  
Target marketing
  
Internal marketing
  

The five concepts under which an organization can choose to conduct

its marketing activities include all of the following EXCEPT _____.
  the marketing management concept
  
the holistic marketing concept
  
the selling concept
  
the production concept
  
the marketing concept
  

The "broad environment" consists of all of the following EXCEPT _____.

  the demographic environment

  
the technological environment
  
the economic environment
  
the production environment
  
 the political/legal environment
  

The president of a company that produces soap once said "People buy
whatever soap is cheapest so I concentrate on trying to find ways to
achieve high production efficiency in order to reduce my prices." The
president has a ___________ orientation.
  product
  
market
  
production
  
holistic
  
sales