Nama : Muhammad Syafiq

Nim : 201810160311139
Kelas : Manajemen 3D
Chapter 12
Concept Check Quiz
This activity contains 11 questions.

At the second level of the customer value hierarchy, the marketer

has to turn the _____ into a(n) _____.
  basic need; core benefit
  
basic product; expected product
  
expected product; augmented product
  
core benefit; basic product
  
basic need; basic product
  

At the third level of the customer value hierarchy, the marketer

prepares a(n) _____, a set of attributes and conditions buyers
normally expect when they purchase this product.
  augmented product
  
expected product
  
basic product
  
potential product
  
anticipated product
  

A(n) _____ product exceeds customer expectations.

  augmented
  
superior
  
potential
  
strategic
  
anticipated
  
 _____ goods are purchased without any planning or search effort.

  Emergency
  
Non-durable
  
Impulse
  
Unsought
  
Staples
  

_____ is the totality of features that affect how a product looks and
functions to a customer.
  Conformance quality
  
Style
  
Performance quality
  
Durability
  
Design
  

_____ refers to how well the product or service is brought to the

customer.
  Design
  
Conformance quality
  
Delivery
  
Service differentiation
  
Performance quality
  

Some products that require the use of ancillary products or _____

products.
  complementary
  
coordinated
  
 captive
  
required
  
optional
  

When a service firm requires both a fixed fee plus a variable usage
fee, this is called _____.
  two-part pricing
  
variable pricing
  
optional pricing
  
bundled pricing
  
captive pricing
  

_____ is defined as all activities of designing and producing the

container for a product.
  Packaging
  
Containerizing
  
Shipping
  
Marketing
  
Designing
  

The _____ identifies the product or brand.

  label
  
container
  
advertisement
  
warranty
  
package
  
 Which of the following would not be classified as industrial goods?

  Materials and parts

  
Capital items
  
Supplies
  
Business services
  
Convenience goods
  

Concept Challenge Quiz

This activity contains 11 questions.

Verizon is investing capital to search for all possible augmentations

and transformations their product might undergo in the future. This
is an example of developing a(n) _____ product.
  augmented
  
strategic
  
potential
  
superior
  
anticipated
  

A refrigerator is an example of a(n) _____.

  durable good
  
staple good
  
non-consumer good
  
nondurable good
  
industrial good
  

A Mercedes is an example of a(n) _____ good because interested

buyers will travel far to buy one.
  unsought
  
 nondurable
  
shopping
  
durable
  
specialty
  

Buyers expect products to have a high _____, which is the degree to

which all the produced units are identical and meet the promised
specifications.
  differentiation
  
homogeneous quality
  
conformance quality
  
durability
  
performance quality
  

Proctor and Gamble produces many different product lines. This is

an example of the _____ of the company's product mix.
  depth
  
consistency
  
breadth
  
width
  
offerings
  

Tide detergent comes in two scents and two additives creating

variation with the brand. This refers to the _____ of the product
mix.
  length
  
consistency
  
breadth
  
depth
  
width
  
 ________ are similar in quality but different enough in price to
justify shopping comparisons.
  Homogeneous shopping goods
  
Emergency goods
  
Shopping goods
  
Heterogeneous shopping goods
  
Specialty goods
  

A company may wish to enter the high end of the market for more
growth, higher margins, or simply to position themselves as full-line
manufacturers. This is called a(n) _____.
  down-market stretch
  
two-way stretch
  
sideways stretch
  
up-market stretch
  
high-end stretch
  

Automobile buyers can order electric window controls, CD players

and other features in addition to the basic car. These additional
features add to the pricing and are called _____.
  two-part pricing
  
mixed bundled pricing
  
optional-feature pricing
  
pure bundled pricing
  
captive product pricing
  

A _____ is a formal statement of expected product performance by

the manufacturer.
  promise
  
 warranty
  
guarantee
  
label
  
mission statement
  

Mr. X, who is in the processing of selecting & purchasing

_________goods, will compare several alternatives such as quality,
price, and style.
  production
  
specialty
  
convenience
  
unsought
  
shopping