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  • 7-Proluton Depot Q II 2021 Briefing

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    Jeet Sharma
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    This document discusses strategies to increase sales of Proluton Depot, a drug for preventing preterm births and threatened abortions. It has been used successfully for over 50 years. The document outlines goals to grow sales 15% and add new prescribers each month. Proposed initiatives include sending personalized thank you cards ("Memoir") to current prescribers quarterly to boost retention, and digital greeting cards ("Greet your Core") sent to core customers monthly to increase brand recall. Another strategy is improving in-clinic visibility materials to regain lost prescribers, focusing on gynecologists and general practitioners. The goals are to strengthen relationships with existing prescribers and doctors, and expand the prescriber base to drive sales growth of

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    7-Proluton Depot Q II 2021 Briefing PPT (1)

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    This document discusses strategies to increase sales of Proluton Depot, a drug for preventing preterm births and threatened abortions. It has been used successfully for over 50 years. The document outlines goals to grow sales 15% and add new prescribers each month. Proposed initiatives include sending personalized thank you cards ("Memoir") to current prescribers quarterly to boost retention, and digital greeting cards ("Greet your Core") sent to core customers monthly to increase brand recall. Another strategy is improving in-clinic visibility materials to regain lost prescribers, focusing on gynecologists and general practitioners. The goals are to strengthen relationships with existing prescribers and doctors, and expand the prescriber base to drive sales growth of

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views33 pages

    7-Proluton Depot Q II 2021 Briefing

    Uploaded by

    Jeet Sharma
    This document discusses strategies to increase sales of Proluton Depot, a drug for preventing preterm births and threatened abortions. It has been used successfully for over 50 years. The document outlines goals to grow sales 15% and add new prescribers each month. Proposed initiatives include sending personalized thank you cards ("Memoir") to current prescribers quarterly to boost retention, and digital greeting cards ("Greet your Core") sent to core customers monthly to increase brand recall. Another strategy is improving in-clinic visibility materials to regain lost prescribers, focusing on gynecologists and general practitioners. The goals are to strengthen relationships with existing prescribers and doctors, and expand the prescriber base to drive sales growth of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 33

    A Legacy…

    Passed on from
    Generations to
    Generations…
    The No. 1
    Hydroxyprogesterone
    For the prevention of Preterm Births &
    Threatened Abortions
    In the 52nd Year of preventing

    Preterm Births & Threatened Abortions…

    Let’s pledge to…


    Ring Fence our
    Regain lost Increase MS-
    core
    prescribers 60%
    prescribers
    Briefing Meeting QTR II 2021
    Goal 2021
    Where we want to be…

    2 New
    Add min.
    42.55 Cr 15% prescribers/ 4 new
    ME/ Month patients

    Target Growth New Prescribers New patients


    VA Communication
    May’21
    May’21
    June’21
    June’21
    July’21
    July’21
    Ring Fencing
    Prescribers
    Memoi
    r
    Memoir
    • For more than 50 years, Proluton Depot has been a favourite brand of

    many HCPs across India

    • Over the years the HCPs have handled various high risk cases with

    Proluton Depot & have created wonderful memories for the patients and

    their families

    • Memoir is Proluton Depot’s way to thank the HCPs for their continued

    trust & faith in Proluton Depot

    • Presenting personalized inputs expressing gratitude for their dedication

    towards saving lives & for their faith in Proluton Depot


    Memoir

    • Objective: Retention of current prescribers

    • Target Customers: Gynecologists

    • Qty.: 3100 (As per the list submitted for 50 years celebration)

    • Inputs: Personalized Inputs

    • Frequency: Quarterly
    Personalized Pouch
    July’21
    Greet your Core
    • The Covid- 19 pandemic has pushed us towards a new normal

    • In this new normal, visiting & wishing our HCPs has been a challenge

    • Digital is the new way to stay in touch with our core customers

    • Greet your core is an initiative to increase the touch points at our HCPs for

    Proluton Depot

    • Once the MEs upload photographs & details of the HCPs, a personalized greeting

    card with photo & name of doctor, ME name & Proluton Depot logo will be

    generated

    • These greeting cards will be sent to HCPs, 13 times in the year, thus increasing

    the exposure of Proluton Depot to HCPs & creating an effective brand recall
    Greet your Core

    • Objective: To create frequent touch points to our core customers, to

    remind them of Proluton Depot

    • Focused Specialty: Gynecologists

    • Qty: 10/ ME
    Greet your Core- Calender

    Month Date Importance

    July 1st July Doctor’s Day


    Personalized Greeting Card

    * Example as we did Customized new


    year wishes for the core doctors
    Regain Lost
    Prescribers
    In- Clinic Visibility
    In- Clinic Visibility
    Focused Specialty: Gynecologists & GPs
    No. of Doctors:
    Qty./ ME: 10/ ME
    Frequency: Quarterly
    June ’21
    10/ME

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