INTERNATIONAL BUSINESS

ENVIORNMENT

ACADEMIC TASK NO. 2

PEER RATING OF GROUP 7
STUDENT NAME ROLL NUMBER RATING

Masthan Shaik RQ2141B29 10

Priyanka Singh RQ2141B30 10

Abhishek Kharwar RQ2141B32 0

Sunaina RQ2141B33 10

Dinesh Thinakaran RQ2141B34 07

Vishvjeet singh panwar RQ2141A83 10

 CASE STUDY

BMW MINI : BIG DECISIONS UNDER THE BRETIX

CLOUD
BMW COMPANY
 Bayrishe Motoren Werke ( BMW )
 Founded in 1916 By Bayreshe Flugzugh
 Head Quatres in Munich Germany
 BMW MINI HISTORY
1994

 Designed By Sir Alec Issigonis

 Small Structure
2021
 Cross Culture
  UK
 THREE ASIAN
LOCATION
SUPPLY CHAIN  EUROPE
 GERMANY
 ROMANIA
OF BMW MINI  POLAND
 AUSTRIA
 NORTH AMERICA &
ASIA
GROWING DEMAND OF ELECTRIC VEHICLES

 WORLWIDE DEMAND
 COUNTRY WISE DEMAND
 EV30@30 CAMPAIGN
THE GOALS OF BMW MINI & STERTEGY

• Mini Cooper SE 2021

• MINI Cooper Electric | MINI USA 2022

• Mini all-electric by the early 2030s with 50% of all its car sales fully electric vehicles
(EV) by 2024
 BMW CAR SALE & PRODUCTION IN COUNTRY WISE

MINI CAR SALES 2013-15 Country Wise BEV & PHEV Sale 2016
300000
250000
250000
MINI CAR SALE

200000 200000

150000 150000

Car Sale
100000 79000 72885
100000
50000 20660 27403 13290 20740
7749 9390 10464 6360 182 164
50000
0
a ce n y s en da k ea
0 in SA ay om an pa an d
na ar or
Ch U or
w gd Fr Ja m lan ed a m
USA Europe Britain Germany Other Europe Rest of the
N in er
h er Sw C en K
world K G et D
ted N
ni
U
COUNTRY NAME Country Name

2013 2014 2015 2016 2016 Sales BEV 2016 Sales PHEV
BREXIT CLOUD
 Key Issue
 Reasons for Withdraw from Union
 When it was done
EFFECT OF BREXIT ON BMW MINI PRODUCTION

 Effect On BMW mini

 Effect On Car Industry
 Effect On Trading
POSSIBILITIES TO OVERCOME BREXIT

 6 Flavours of BREXIT
 EU
 EEA
 EETA
 CUSTOM UNION
 TRADE DEAL WITH EU
 END TRADE WITH EU
RECOMMENDATIONS & CONCLUSION

1. Where should invest made

2. The decision of where to locate the new production line for mini
3. The leadership team of BMW UK, the challenge involved convincing
headquarters to allocate the production mandate to the UK
THANK YOU