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Coca Cola Case

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11 views4 pages

Coca Cola Case

Uploaded by

Abhijan Carter Biswas

Copyright:

© All Rights Reserved

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Download as PPTX, PDF, TXT or read online from Scribd

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Total Eco Value

Ref. Price1
10000
Ref. Price1
Motivation to Buy
Max Retail Price
Max Retail Price 2000

Demotivation to Buy
Ref. Price 2
1000

500

COGS

Price 10000 Offer price 5000

Price 10000 Offer price 5000
1: Identification

2. Expansion

3. Stationary

4. Commitment
4 5. Termination

3
5

2
Price Unfairness
1
1: Identification

2. Expansion

3. Stationary

4. Commitment
4 5. Termination

3
5

2
Price Unfairness
1

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